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From Initial Sign-on to Inspiring Broadcaster

January 1965, Los Angeles: Dr. Lee A. DuBridge, educator, physisist, and Chairman of the Board of Community Television of Southern California presents the inaugural launch of the educational broadcast television station, Channel 28, to an audience of 1200 supporters.

Channel 28, known by its call letters as KCET, launched only four months earlier as an integral part of the Greater Los Angeles community and was "quite new, quite different, and quite worthwhile" as DuBridge stated. At the time Los Angeles already had eight television stations but what made KCET a stand out was the fact that it was a non-commercial station-- not supported by advertising revenue but by contributions from the community. It was a new arena for the arts and sciences, wholly devoted to cultural and educational television. Governor Edmund G. Brown called KCET "a major new force in the cultural and education life in our sate...to help people better understand a world in which science and technology are changing at a rate unequaled in history."

Dr. DuBridge went on to say, "It would be impossible to build and operate a major television station without some money and without some skillful, hard work. Since community television is a non profit corporation the money must be raised by the voluntary donations of generous individuals and companies who are interested in the cultural and educational wellfare of Los Angeles." The same holds true today.

KCET's devotion to educational and cultural programming has made it the nation's largest independent public television station. On-air, online, and in the community, KCET continues to play a vital role in the cultural and educational enrichment of Southern and Central California.

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