I want to address today's very important announcement about the future of KCET.
With the unanimous support of its Board of Directors, KCET has decided to become the largest independent public television station in the United States effective January 1, 2011.
This was not an easy decision, as we have proudly broadcast PBS programming for over 40 years. Unfortunately, despite three years of discussion and over 11 months of active negotiation, KCET and PBS were not able to reach agreement to reduce our fees to PBS so we could better serve the people of Southern California with greater programming flexibility.
We intend to continue our discussions with the three other public television stations in our area to cooperatively program and cross- promote, through a consortium.
We are confident that KCET will be a success as an independent public television station as we have a track record of producing great local programming, like our award-winning SoCal Connected and A Place of Our Own/Los Niños en Su Casa series. We enjoy excellent relationships with our world-class creative community and there will be numerous opportunities for those who want to invest in our rich and diverse community to collaborate with KCET.
While it will take time to deliver on the ultimate promise of KCET as an independent station, we will continue to serve our audience with a rich mix of programming, including all the genres we know our viewers love drawn from national and international sources.
We are about to embark on a very exciting and challenging journey and welcome your support as well as your involvement. I know many of you are going to have questions, concerns and comments. While I'd like be able to respond to each of you individually, that will not be possible in this format. But I will be replying to representative comments and questions in the comment field below.
President & CEO