KCET is the most effective TV and online media for corporate sponsors to impact influential consumers, parents, community leaders and business decision-makers.

Corporate marketing programs that need to persuade these hard-to-reach, discerning viewers can meet this objective with KCET's on-air and online distinctions:

As comprehensive marketing campaigns grow in importance, so do KCET's distinctive multi-platform options to advertisers. KCET offers sponsors unique marketing opportunities through a number of sponsorship options, which are available in any combination.

KCET and   have a reputation for providing the highest quality programs on television across a number of genres. This allows sponsors to associate their products or brands with quality as well as pinpoint target audiences. Award-winning programs such as Antiques Roadshow, The   NewsHour, Masterpiece Theatre, Nova, Nature, Frontline, Tavis Smiley, BBC World News and SoCal Connected are just some of the fine offerings on our air. Also, renowned children's programs such as Calliou, Sesame Street and Sid the Science Kid are enjoyed by children and their parents.

KCET is the most-watched   station in Southern California and has the largest geographic reach of any broadcast television station based in the Los Angeles DMA. Also, KCET is seen by more viewers than any directly competing cable network. The premium quality of KCET's audience is also higher than its broadcast and cable competition, based on demographic measures of influential consumers, community leaders and business decision-makers.

KCET builds brand identification and strengthens sponsors' corporate image. Sponsors benefit from the "halo effect" of being associated with KCET and  , the most trusted media brand in the U.S.. Nearly 85% of consumers believe higher-purpose, cause-related marketing creates a positive image for sponsors; 75% of   viewers believe that companies that sponsor   have a commitment to quality and excellence.

Corporate messages have greater impact in the low-clutter environment found only on public media. Absence of clutter, prohibition against "hard sell" spots, and trustworthiness of KCET combine to make underwriting messages extremely credible and memorable.  ' dignified approach to on-air sponsor support is appreciated and respected by our loyal viewers.