BURBANK, CA-August 13, 2013-KCETLink announced today that Hiawatha Bradley, a designer and award winning filmmaker, has been named as the company's new Director, Creative Services.
Mr. Bradley will be instrumental in developing the overall creative strategy for KCETLink and its media services KCET and Link TV, including design, branding and on-air promotions. Previously he served as a creative consultant for Link TV in San Francisco. He reports to Ariel Carpenter, Vice President, Communications.
"Hiawatha's expansive knowledge of media and its use and implementaion in supporting organizational goals and engaging audiences will add significant value to our efforts in building a public media company for the 21st century," said Paul Mason, KCETLink's Chief Strategy Officer.
Mr. Bradley has spent his career crafting successful promotions and branding across television, web, and print platforms for commercial and non-profit clients. Mr. Bradley's career began in New York with film projects for WNET and WNYC TV. For the last five years, he has taken a hands-on role with promotions for national broadcaster Link TV, crafting the channel's "look and feel" to realize operational goals and build emotional engagement with the station's passionate and growing audience.
At Link TV Mr. Bradley has led the branding for high profile campaigns including Viewchange, a partnership with the Bill and Melinda Gates foundation; the weekly half hour news series LinkAsia; and most recently was responsible for branding the Link TV World News for the iPad, which debuted as the number one news app in the App Store on the week of its launch. Mr. Bradley has a bachelor's degree in Communications from Southwestern University, a Master's Degree in Communication Design from Central Saint Martin's University in London, and is a past lecturer at the Academy of Art in San Francisco. He has had his work shown at the ICA in London, Hypefest, Onedotzero, The Palm Springs International film festival, and more.
KCETLink, formed by the merger between KCET and Link Media, is a national independent, nonprofit, digital and broadcast network that provides high-quality, culturally diverse programming designed to engage the public in innovative, entertaining and transformative ways. With a commitment to independent perspectives, smart global entertainment, local communities, and opportunities for engagement and social action, KCETLink depicts people and the world through a lens unavailable elsewhere in U.S. media. A viewer-supported 501(c)(3) organization, KCETLink content is distributed via satellite on DirecTV 375 and DISH Network 9410, in Southern and Central California via broadcast, as well as through various digital delivery systems. KCET and Link TV are services of KCETLink. For additional information about KCET and Link TV productions, web-exclusive content, programming schedules and community events, please visit kcet.org or linktv.org.