Los Angeles, CA - July 5, 2011 - KCET, the nation's largest independent public television station serving Southern and Central California, joins The Midnight Mission in an effort to help the homeless men, women, and children of the community.
On Tuesday, July 12 at 8 p.m., the special event will occur throughout KCET's airing of Humble Beauty, a documentary on a group of homeless and formerly homeless artists on Skid Row in Los Angeles. The night will be devoted to encouraging viewers to help the homeless. In lieu of a thank you gift from the station, a percentage of their donation will be used to purchase life-changing supplies such as food, clothing, and toiletries to the individuals and families under these circumstances.
Hosted by Socal Connected's Val Zavala and author Leyla Farah, the fundraiser will feature various guests, including actor and board member of The Midnight Mission Ed Begley Jr, along with Humble Beauty producers Judith Vogelsang and Letitia Popa Schwartz.
KCET is committed to ensuring that the community members most at risk have the opportunity for a better life.
On-air, online and in the community, KCET plays a vital role in the cultural and educational enrichment of Southern and Central California. KCET offers a wide range of award-winning local programming as well as the finest public television programs from around the world. KCET currently produces the Emmy®, duPont-Columbia and Peabody Award-winning SoCal Connected, a hard-hitting prime-time weekly television news program that examines the issues and people of Southern California. Throughout its more than 40-year history, KCET has won hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and children's programs, its outreach and community services and its website, kcet.org. KCET is a donor-supported community institution. For additional information about KCET productions, Web-exclusive content, programming schedules and community events, please visit kcet.org.
About The Midnight Mission:
Since 1914, The Midnight Mission has provided myriad services to the people of Skid Row and the greater Los Angeles area. Their objective is to work with homeless individuals and families to help remove obstacles to self-sufficiency, while ensuring that immediate needs like food, shelter, and clothing are met. They operate a drug and alcohol recovery program that offers a bridge to self-sufficiency through counseling, education, job training and placement. They also provide safe transitional housing to homeless families at our Family Housing Complex.
Their goal is to remove the obstacles for these homeless men, women and children who seek their support. Their services are made possible through the support of generous donors.
About Humble Beauty:
An hour documentary that tells the stories of a group of talented homeless and formerly homeless men and women who create art -- fine arts painting -- in the worst area of LA known as Skid Row. It's also about the ubiquity of art in human life. People strive to make art, no matter how humble the circumstances.
They also have a non-profit fiscal sponsor, SRO Housing Corporation, to accept donations on their behalf in order to market the film, and assist with post-production costs.