KCET LAUNCHES NEW EDUCATIONAL SHORTS SERIES - 'KCET MORE' - TO COMPLEMENT NEW AND EXISTING PROGRAMMING AND ON-AIR INITIATIVES

Los Angeles - September 4, 2012 - KCET, the nation's largest independent public television station serving Southern and Central California, has announced the launch of KCET More, a new original series of educational shorts designed to serve as enrichment companions to new and existing programming by the station. The series of interstitials produced by KCET will provide fact-based, supplemental information tied to popular KCET programs and specials.

The three-to-five minute KCET More shorts debut Sept. 5 and will initially focus on Primeval, which airs exclusively on KCET in Los Angeles on Wednesdays at 8 p.m.  The hit sci-fi series depicts ferocious dinosaurs and the inquisitive team of British scientists that study them. But are the dinosaur portrayals accurate? 

To help Primeval viewers gain a better understanding of what's fact and fiction, KCET, with the help of the Natural History Museum of Los Angeles County, produced a series of shorts detailing scientific facts about dinosaurs and the circumstances around their existence centuries ago.  The vignettes include commentary and observations by Dr. Luis Chiappe, Director of the Museum's Dinosaur Institute and lead curator of the Dinosaur Hall. 

"We're excited to deliver timely and educational short-form content that serves as a supplement to some of our popular programs and on-air initiatives," said Bohdan Zachary, KCET's vice president, Broadcast, Syndication & Program Development. "KCET More will provide viewers with a breadth and depth of understanding on various show-related topics ranging from science and history to arts and cultural programming throughout the year."

Added Tené Harris, director of on-air promotions for KCET, whose team created the series: "The Natural History Museum of Los Angeles County was a natural first choice to help educate our viewers about dinosaurs and prehistory as it relates to the Primeval series. We look forward to showcasing additional topics using the same educational blueprint later this year." 

Dudley Saunders is the on-air promotions producer and Big Machine Design (www.bigmachine.net) created the animated graphics for KCET More.

To view the shorts online, please visit: [ http://www.kcet.org/more ]www.kcet.org/more

ABOUT KCET
On-air, online and in the community, KCET plays a vital role in the cultural and educational enrichment of Southern and Central California. KCET offers a wide range of award-winning local programming as well as the finest public television programs from around the world. KCET currently produces the Emmy®, duPont-Columbia and Peabody Award-winning SoCal Connected, a hard-hitting prime-time weekly television news program that examines the issues and people of Southern California. Throughout its 48-year history, KCET has won hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and children's programs, its outreach and community services and its website, kcet.org. KCET is a donor-supported community institution. For additional information about KCET productions, web-exclusive content, programming schedules and community events, please visit kcet.org.

 

 

 

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