Burbank, Calif. - July 1, 2013 - KCETLink was honored with a PromaxBDALocal Award on June 27. The network received a Gold Award in the "Interstitial/Promo-tainment/Program Wraps Campaign" category for More: The Real Creatures of Primeval, an original series of educational shorts designed to serve as enrichment companions to KCETLink programming.
Presented at the PromaxBDA Station Summit in Las Vegas, the PromaxBDALocal Awards celebrate excellence, creativity and innovation in local television promotion, marketing and design.
The winning entry, More: The Real Creatures of Primeval, was produced to complement Primeval, a hit British sci-fi thriller, which depicts dinosaurs and other prehistoric creatures. In collaboration with the Natural History Museum of Los Angeles County, the shorts detailed scientific facts about dinosaurs and the circumstances around their existence centuries ago. The vignettes also include commentary and observations by Dr. Luis Chiappe, Director of the Museum's Dinosaur Institute and lead curator of the Dinosaur Hall.
Executive producer Tene Harris and writer/producer Dudley Saunders, along with award-winning visual production company, Big Machine Design, created the shorts for television and the Web - in an effort to provide viewers the opportunity to access the educational spots anytime. To watch More: The Real Creatures of Primeval, please visit www.kcet.org/more.
KCETLink, formed by the merger between KCET and Link Media, is a national independent, nonprofit, digital and broadcast network that provides high-quality, culturally diverse programming designed to engage the public in innovative, entertaining and transformative ways. With a commitment to independent perspectives, smart global entertainment, local communities, and opportunities for engagement and social action, KCETLink depicts people and the world through a lens unavailable elsewhere in U.S. media. A viewer-supported 501(c)(3) organization, KCETLink content is distributed via satellite on DirecTV 375 and DISH Network 9410, in Southern and Central California via broadcast, as well as through various digital delivery systems. KCET and Link TV are services of KCETLink. For additional information about KCET and Link TV productions, web-exclusive content, programming schedules and community events, please visit kcet.org or linktv.org.