Joyce Campbell Retires From KCET


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Los Angeles - February 23, 2011 - Joyce Campbell, KCET's Vice President of Education and Children's Programming, is retiring March 18. Campbell, a 20-year veteran of KCET, has worked in public television continuously since 1959.

During her tenure at KCET, Campbell supervised many of the station's major initiatives:  British co-productions (Madness with Jonathan Miller and Power Plays); KCET co-productions with the Latino Minority Lab (Chicano: The History of the Mexican American Civil Rights Movement 

Joyce Campbell

and Power, Politics and Latinos); bi-lingual pledge programs (Vikki Carr: Memories, Memorias and the Julie Stav financial literacy programs); science series (The Human Quest and The Shape of Life); Life & Times during the era of Patt Morrison, Rubén Martínez and Hugh Hewitt; all of Carl Byker's KCET documentaries; California Connected; and American Family. 

Seven years ago she accepted the position of Vice President for Education and Children's Programming and has successfully led the company's rededication to education and children's production.  She has particularly distinguished herself with A Place of Our Own and Los Niños en Su Casa, leading development and production of the series, as well as the extensive outreach throughout the country. Most recently, Joyce helped develop Sid the Science Kid with The Jim Henson Company and served as KCET Executive Producer on the series through the production of its second season, which is just wrapping.

Prior to being recruited by KCET, Campbell was Senior Vice President and Station Manager at WETA in Washington DC, where she programmed the station and developed a substantial local production and outreach service for the DC community, including news and public affairs, arts and performance and historical documentaries.  Juan Williams, formerly of NPR, first appeared on television on several of these programs, including Politics: The New Black Power, cited by the New York Times as one of the standout documentaries of 1990.  WETA enticed her away from Moscow, Idaho, where she was station manager at KUID TV and Associate Professor of Communication at the University of Idaho, while her husband taught economics there. 

Campbell began her career at KQED in San Francisco.  As Senior Producer/Director, she helped cover the tumultuous 60s in the Bay Area. One of her emblematic memories:  while directing a live concert on a Sunday afternoon at the Berkeley Folk Festival, Country Joe and the Fish, standing before the American flag, used the "f" word.  The next morning, the FBI was at the station.  No charges or fines were levied.

Programs under her supervision have won numerous awards including The Peabody, numerous local Emmy®s in Washington and Los Angeles, the duPont-Columbia journalism award as well as Primetime and Daytime Emmy nominations, and an Oscar® nomination.

She served for several years on the Board of the International Public Television Conference (INPUT) and was a founding Board member of the Washington DC chapter of Women in Film.  She is a frequent consultant for the National Endowment for the Arts and the National Endowment for the Humanities.  During the last year she was a member of a special task force on creativity for the Council of Chief State School Officers.

Campbell lives in Los Angeles with her husband David Campbell.  Their next adventure is a trip to the Serengeti.





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