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Photo Credit: Courtesy of KCET
Los Angeles - June 30, 2010 - KCET's on-air promotions team won two 2010 PromaxBDA Awards, which honors the best promotion work released in a specific market. The wins celebrate the creative excellence of on-air promotional spots - the Gold Award winner features PBS NOVA ScienceNow
Host Dr. Neil DeGrasse Tyson, who answers questions from children about science as part of a campaign to promote KCET's children's programming block. The Silver Award winner promotes the seventh-season premiere of Tavis Smiley
and features iconic landmarks throughout the city of Los Angeles, where the nightly PBS program tapes from the KCET studios
KCET's PromaxBDA wins are in the following categories:
Television-Video Presentation: Content Promotion Children's Programming Campaign - Live Action:
GOLD - Local
Dr. Neil deGrasse Tyson Children's Spots - KCET (PBS)
Producers: Tené Harris-Duckworth, executive producer; Kenneth Johnson, producer; Jonathan X, director; Joel Standard, director; Pat Lydon, sound design; Lamese Williams, casting; and Kathy Kasaba, production manager.
Television-Video Presentation: Content Promotion Program Promotional Spot - Out-of-House-Local:
Tavis Smiley Season 7 - KCET (PBS)
Producers: KCET's Tené Harris-Duckworth, executive producer; 3 Ring Circus
agency's John Sideropolous and Marco Vaz; Dudley Saunders, producer; Tom Pace, writer; Mike Kelly, editor; Gerald Zelinger, sound mixer; Dorian Harewood, voice-over talent; Kathy Kasaba, production manager; and Aleca King, production coordinator.