I. What is Personal Information?
II. How does KCETLink Collect and Exchange Personal Information?
Subscription Activities and/or Promotional Events
KCETLink collects Personal Information through its membership subscriptions, pledges of financial support, and/or services which require subscriptions such as an email or postal newsletter ("Subscription Activities"). We may also request information from you about your child (such as first name, last name, date of birth and mailing address) if you choose to participate in KCETLink Kids' Club. Your Personal Information may be collected and used by KCETLink as is reasonably necessary to complete a transaction you requested (e.g., credit card information to process your purchase request). KCETLink also collects Personal Information directly from you, KCETLink affiliates, and others authorized by you to share your Personal Information with KCETLink. KCETLink may offer various correspondence in connection with its Subscription Activities (e.g., newsletters, postings or other communications) in order to inform its members, donors, viewers and KCETLink Site visitors about promotions, special offers, events, changes or postings to the KCETLink Sites. On occasion, we may hold certain contests, sweepstakes or other promotional events ("Promotional Events") and, in connection with those events, we may request that participants provide Personal Information. This information may be used to administer the Promotional Events, and notify and announce winners to the public. We may also exchange with, or rent to/from, a range of other organizations the names and addresses of individuals (but not telephone numbers or email addresses), as well as share Personal Information with a third party that might offer, sponsor or co-brand a Promotional Event or website ("Sponsoring Third Party(ies)"). For further discussion on Sponsoring Third Parties, please see Section IV. "May My Personal Information be Disclosed to Others?"
Personal Information Collected on the KCETLink Sites
Automatic Collection of Information: Like all web servers, the web server(s) of KCETLink Sites automatically create log files for each visitor who accesses the KCETLink Sites. These "access logs" allow us to make our site more useful to our visitors. The access logs do NOT record a visitor's name, address, phone number, credit card numbers, or any other Personal Information. Rather, they contain some or all of the following non-Personal Information: (a) the Internet Protocol Address (IP Address) of the machine which accessed the KCETLink Sites; (b) the date of the visit; (c) the time of the visit; (d) the path taken through our KCETLink Sites; (e) the browser being used; (f) a list of files downloaded or viewed; (g) the amount of time spent listening to RealAudio or Windows Media files; and (h) any errors encountered.
Online Forums: In order to use certain portions of the KCETLink Sites, we may ask that you become a registered KCETLink Site user by providing certain Personal Information such as your age, email address, full name and zip code, as well as creating a user name and password. For example, KCETLink offers online forums such as blogs, bulletin boards, chat forums, and message boards ("Online Forums"), which may require participant registration. If you choose not to register for such Online Forums and decline to provide certain Personal Information, you may not be able to access and/or participate in KCETLink Online Forums.
The nature of Online Forums such as blogging, chat forums and message boards is to share information and ideas with a public audience. Any information you submit for posting on an Online Forum may be posted on a KCETLink Site(s) or otherwise be made available to the general public. You are advised to use caution when participating in any Online Forum, as any information you post on the Online Forum can be collected and used by third parties and may result in your receiving unsolicited communications from third parties.
Visitors of the KCETLink Sites: To enable us to better know and support "visitors" to the KCETLink Sites (which includes registered and non-registered KCETLink Site users), we may ask our visitors to voluntarily provide additional information, including Personal Information, such as your name, email address and demographic information, and these requests will be marked "optional" (or the equivalent). For example, by learning about your needs and interests, we may be able to better tailor specific KCETLink Site features, promotions, contests and other notifications for our members, donors, viewers and KCETLink Site users.
III. How Does KCETLink Use Personal Information?
If you would like to "opt-out" of KCETLink's use of your Personal Information for purposes such as Subscription Activities, Promotional Events and the Online Forums, please follow the directions in Section VII. "How Do I Update My Personal Information and Privacy Preferences?" However, by "opting-out", you may adversely impact your ability to participate in and use the foregoing services, as well as prevent KCETLink from responding or processing your request for information, products or services.
Creation and Use of Aggregate Information
We may use your Personal Information and other information about or provided by you to create "Aggregated Information". Aggregated Information is created by aggregating or generating statistical data from Personal Information about groups of members, donors, viewers and KCETLink Site users. Aggregated Information also is anonymous data, because it cannot be used to identify a particular individual. We may use Aggregate Information for marketing, share it with our sponsors, business associates, or other affiliated companies, to better understand visitors to the KCETLink Sites and our members, and to improve KCETLink services such as the KCETLink Sites.
IV. May My Personal Information Be Disclosed to Others?
Personal Information Which May Become Public
As discussed in Section II above, "Online Forums" and "Minors and Online Forums", any information that you disclose when participating in the Online Forums may become public, as well as any information disclosed in your participation in Promotional Events. In addition, if you send an e-mail, story idea, essay and/or other submission ("Submission") to KCETLink through any KCETLink Site, KCETLink may re-print that Submission (or an excerpt) online, or read it on air or otherwise publish it in any other medium, together with your name and city, state (if you provide that information). If a chosen Submission is from your posting to an Online Forum, your screen name (not your full name) and location also may be included.
Disclosure of Personal Information
Further, KCETLink may also disclose Personal Information if required or authorized to do so by law, or if KCETLink believes that such action is necessary to: (a) comply with the law or with a legal process such as a court order, subpoena, search warrant or a law enforcement request, (b) protect against misuse or unauthorized use of the KCETLink Site or other KCETLink content, or (c) protect the personal safety or property of KCETLink and KCETLink subsidiaries, affiliates, business associates or partners, members, donors, viewers and website visitors, the public or KCETLink and its employees.
Promotional Events Offered by Sponsoring Third Parties
If a Promotional Event or a website is offered by or with a Sponsoring Third Party(ies), your participation in such events or use of the website is your authorization to KCETLink to exchange your Personal Information with the Sponsoring Third Party(ies). If you do not want your Personal Information to be shared under these circumstances you may choose to not participate. Further, if you would like to "opt-out" of KCETLink exchanging your Personal Information with a Sponsoring Third Party(ies) as set forth in this paragraph, or if a third party shared your Personal Information with KCETLink without your authorization, please follow the directions listed below under Section VII. "How Do I Update My Personal Information and Privacy Preferences?"
You acknowledge that KCETLink has no control over, and is not responsible for the use and collection of Personal Information by any third party, including Sponsoring Third Parties, and that they may use it for direct marketing purposes. We therefore recommend that you review the privacy policies of these third parties before participating in an event, or using a website, that is controlled, sponsored, or co-branded with a third party so that you may be informed as to how those parties will use and share your Personal Information.
Links to Third Party Websites
V. Is My Personal Information Secure?
KCETLink offers you the convenience of making on-line membership contributions and donations via credit card. KCETLink uses reasonable precautions to keep this and other Personal Information disclosed to us secure. To reduce the risk of unauthorized access, maintain data accuracy, and help ensure correct usage of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Nonetheless, KCETLink does not guarantee the security, accuracy or completeness of any such procedures. You should be aware that third parties might unlawfully intercept transmissions of Personal Information or misuse or abuse the Personal Information that we collect from you.
VI. Can Minors Use the KCETLink Sites?
KCETLink highly recommends that parents and guardians spend time with their children when they are online or listening to or watching KCETLink content. Parents and guardians are encouraged to learn and participate in their children's online interests interactive activities, and pre-screen any information submitted by their children to any website including KCETLink Sites.
VII. How Do I Update My Personal Information and Privacy Preferences?
If at any time you need to update your Personal Information with KCETLink, notify us of your preference ("opt-out" versus "opt-in"), change your preference as to receipt of KCETLink newsletters and promotional materials or our sharing of your Personal Information with third parties, or if you just have a question, comment or concern about how KCETLink uses your Personal Information, simply contact us in writing as follows:
Attention: Privacy Division
2900 West Alameda Ave.
Burbank, California 91505
Please note that "opting out" may adversely impact your ability to participate in Subscription Activities, Promotional Events, and the Online Forums, as well as prevent us from responding or processing your request for information, products or services.
We welcome all other questions, comments and concerns you may have about KCETLink and the Website by email firstname.lastname@example.org, or by U.S. mail to KCETLink at 2900 West Alameda Ave., Burbank, CA 91505, Attn.: Member Services, or call KCETLink at (747) 201-KCET(5238).
VIII. Certain California Privacy Rights
California law provides California residents the right to request from KCETLink: (1) a list of the categories of personally identifiable information that KCETLink has disclosed to third parties for direct marketing purposes; and (2) the names and addresses of all such third parties. If you would like to request this information, please email your request to email@example.com.