Photo by the Hammer Museum
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As part of their Visionary Development speaker series, in conjunction with the A. Quincy Jones exhibit, the Hammer presents a discussion with curator Donald Albrecht about the commercial strategies of selling homes to the Southern California middle class in the 1950s.
From the Hammer website:
Modern architecture and design succeeded both because of the deliberate commercial strategies used to advocate for them--efficiency, power, and style--and through the subtler associations made between modernity, sexiness, and glamour in advertising, television, and film.
Click the above link for more information.
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