Ethics in Hollywood -- to some, it sounds like the setup for a joke where the punch line goes something like, ‘What ethics?’

Few can argue the entertainment industry often makes itself an easy target for both critics and moralists. And there have been legendary efforts to regulate the creative process with censors, decency panels, and witch-hunting politicians leading the charge. But many creative people -- even those with good intentions -- get nervous at the mention of ethics. It immediately raises the question of whose ethics are being considered and how those standards should be applied to motion pictures and television.

That’s a valid concern -- a one-size fits all morality can be a dangerous thing. But it may equally valid to expect more from Hollywood than movies and programs created for the sole purpose of boosting ratings and filling theater seats. There’s nothing wrong with entertainment -- after all, that’s why we buy the movie ticket or turn on the tube. But is it ethical for filmmakers to manipulate audiences with sex, violence and social stereotypes?

Hollywood is well aware of its global impact. Even in corners of the world where people hate us, the masses still embrace our movies. No one is better at creating stories that sell than America’s film industry. But do motion picture and television companies have an unwritten responsibility to use their influence for a greater good? And if they do, how can this goal be accomplished without resorting to the clumsy, self-righteous efforts of the past?

These are some of the fundamental questions we’ve raised in our discussion of the ethics of Hollywood. The answers seem to lie within the industry rather than with some external moral authority. But as always, it comes down to a question of profits over principles. Is it good business to make ethics part of show business?

Ask yourself what kinds of movies and TV programs stand out in your mind -- were they the ones that offered an entertaining, but predictable diversion? Or do you remember the ones that touched you -- with stories of redemption, inspiration, or transformation of character?

When we’re trying to define what we mean by the ethics of Hollywood, those qualities are a good place to start.