Social Media Week is coming to Los Angeles September 19th through 23rd, and with about 70 events in five days time there's plenty to choose from. Over the next few days, we'll scour, curate and organize the many panels under some hand-picked themes. Since KCET has its roots in television, that's where we'll begin.
First is the challenge of getting people to tune in, but now Executive Producers want simultaneous online interaction? So much for crashing on the couch and zoning out. How to Attract A Social Audience For Interactive TV intends to discuss this and more at the Paley Center for Media in Beverly Hills at 10:00 a.m.
Following at 11:15 a.m. is a panel of a different nature: When Television and Online Dating Hook Up with Twitter. It is solely focused around Excused, a dating show that promotes an online dating site and airs weekdays in Los Angeles at 12:30 a.m. and 1:00 a.m. on KCAL with host and comedian Iliza Shlesinger. I actually watched the show last night and monitored the show's namesake Twitter hashtag, which was consistently promoted to the audience with a lower third. Only two Tweets from one user came in at that time, but to be fair, the show is aired at a variety of times across the state. In any case, this panel hosted by Stefanie Michaels (@adventuregirl) could prove to be interesting as the successes and failures are discussed.
Tailored for screenwriters, The Social Advantage: Empowering Writers aims to teach promotion of the content they end up producing, whether it ends up online or on air. The "nuts-and-bolts" discussion is at 7:00 p.m. at Writers Guild of America, West and features panelists Justin Halpern (@shitmydadsays) and Julie Plec, a writer and producer for The Vampire Diaries.
Also at 7:00 p.m. is Digital LA - Movies and Music Go Social where social media campaigns for summer blockbusters and upcoming music album/video releases, concerts and festivals will be discussed. Ann Glenn, Sony Picture's Director of Social Media Marketing, is one of the speakers. Located at the Viceroy in Santa Monica.
The 63rd Primetime Emmys will be held on September 18, 2011. Mobile Goes Social at The Primetime Emmys will be held two days later to discuss how it all went down with social media. 4:00 p.m. at Ogilvy & Mather in Culver City.
Driving tune-ins, check-in apps, cross-platform viewing and a lot more is promised at TV Goes Social @ What's Trending at 7:00 p.m. in the What's Trending studio in Hollywood. Panelists include Kevin Winston, founder of Digital LA, and What's Trending's Shira Lazar, host of the webcast that ironically has been trending in journalism circles over a tweet that claimed Steve Jobs had died.