"Design must be intellectually elegant," poses Massimo Vignelli. "What is intellectually elegant? Well, it's the opposite of vulgar." As the man behind such simple and beautiful design from the Helvetica font to the New York Subway map, the design world is indebted to this pragmatic yet lyrical designer. In this episode, Italian-born designers Massimo and Lella Vignelli speak with classic Italian flair and wit about the essential principles of all art with The Artist Toolbox. Join host John Jacobsen at the design table in the Vignellis' Upper East Side minimalist home to discuss the art of balance and problem-solving in their award-winning work in industrial and product design, graphic design, book, magazine and packaging design, furniture design and more, including the jewelry that Lella designs for herself. Their work is so influential that it is truly all around us. Lella has said, "If you do it right, it will last forever," simple logic that can be applied not only to the Vignellis' timeless and influential design but to their longtime marriage and professional partnership.
Massimo Vignelli | Image by Flickr user arwcheek.