Moyers & Company

Moyers & Company: Marty Kaplan on What Makes Political Ads Work

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In this extended preview of this week's "Moyers & Company," Marty Kaplan, Director of The Norman Lear Center at the University of Southern California's Annenberg School for Communication and Journalism, refers to political ads as "mini-dramas" that serve a propagandistic purpose. Talking with Bill Moyers, Kaplan also explains this disclaimer he'd place on campaign ads if he could:

"The scary music, photo shopped pictures, and misleading sound bites in this ad are tricks intended to manipulate you in ways of which you are not consciously aware. Voting for this candidate is unlikely to improve how awful things are."

"Moyers & Company" airs Fridays at 8:00PM.