Segment | Politics

Godfather of Props

If you're feeling "prop mania" this election cycle, you may have Paul Mandabach to thank. He's the man sometimes dubbed "The Godfather of Propositions." Mandabach is often credited with mastering the business of marketing propositions. In a rare and candid show-and-tell, he reveals his trade secrets to anchor Val Zavala. Mandabach unmasks the strategies that have persuaded voters so often that his firm has a 90 percent win rate. We learn how the initiatives he has helped pass have changed the state already and could impact it for decades to come.

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