Us vs Them: A Content Comparison
You may have heard about the USC Norman Lear Center study of local news(pdf document.) It found that in a typical half-hour newscast only 22 seconds was devoted to serious issues like government, health care, budget problems, transportation, immigration, etc. Half was made up of ads, teases, sports and weather. Pretty pathetic.
Hey. That gave us an idea. We here at SoCal Connected took the same subject areas and looked at ourselves. Government news -- like the financial meltdown at L.A. City Hall -- comprised more than a quarter of our content. Compare that to only 6% of local commercial newscasts. Out next biggest subject area was the economy and business. Check out the whole spectrum of our content vs theirs on the graph below.
Yes, I am tooting our horn.