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Hollywood Sign: Prelude to Landmark Disaster?

You've probably read about plans to save the land around LA's famed Hollywood sign. The owner of a plot adjacent to the landmark wants to develop it. Houses, condos, maybe an office building?

Preservationists are scrambling to raise money to purchase the property. Which is sort of ironic, since they are trying to preserve what really amounts to a giant billboard in the Santa Monica Mountains. But, whatever.

Still, it begs the question: is any landmark safe from enterprising enterprisers eager to extract income from the iconic?

Here's a worst-case scenario:

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