Oscar Special: Correspondent Jennifer London takes a look at the multi-million dollar" Marketing campaigns by studios to capture that little golden statue. Then New York Magazine's Kyle Buchanan talks with Madeleine Brand and predicts some upsets at the Oscars. Finally a little audience quiz: this year marks Oscar's 85th anniversary, so far 84 movies have won "best picture". How many can you name?
(Photo credit: JOE KLAMAR/AFP/Getty Images)