Support for KCET.org provided by:

I Am Los Angeles: Pioneering a New-Wave Food Truck

I Am Los Angeles is a video portrait series created by journalist and filmmaker Joris Debeij, showcasing the unique people and their ideas that make L.A. what it is. KCET Departures will be featuring these videos as part of our continuing coverage of the shifting cultures of Los Angeles.


Not unlike the burrito and taco food trucks Angelenos have frequented for years, the new-wave of food trucks can be found on the streets of Los Angeles. But these new food trucks create buzz using social networking websites like Facebook and Twitter, and use the internet to broadcast the location of their trucks. These trucks have become a familiar phenomenon on the boulevards of Los Angeles. They come in different shapes, colors and have all different menus.

A significant departure in cuisine served on these new Food Trucks also reflects the way fast food culture is changing right now in Los Angeles. Fusion kitchen is new, hip and happening; from Korean BBQ, to Brazilian Burritos, Grilled Cheese Sandwiches, and Vietnamese Tacos. The four-wheeled restaurants are serving up something new and exciting, not just your everyday fast food cuisine.

Natasha Case is co-founder of Coolhaus -- a food truck serving architecturally-themed ice cream sandwiches. Sure, they have delicious flavors like bacon-flavored or persimmon flavored ice cream, but they want most to teach their customers a little bit about architecture. Coolhaus focuses on the architects whose work you can find throughout Los Angeles, from Franklin Lloyd Wright to Frank Gehry. I Am Los Angeles talked to Natasha about her food truck sensation.

Originally published on I Am Los Angeles.

Check out more video portraits at I Am Los Angeles.

About the Author

Dutch-born journalist and filmmaker now based Los Angeles.
RSS icon

LEAVE A COMMENT Leave Comment