The Power of Storytelling

I'm Venice obsessed, I've had friends in the past who refused to go west of the 405 who I wanted to smack--but knew I get it--I've lived all over LA I've finally found my tribe. I grew up in a small town in Utah. Utah will always be where my heart is; the mountains, the people - Venice has that same small town feel. I know my neighbors for the first time living in Los Angeles. We watch out for one another. I'm amazed almost every time I go out on Abbot Kinney, walk to beach, I run into everyone I know - that is something I've longed for, for years living in L.A.

I gave up a huge apartment in Hollywood to live in the tiniest place I've ever lived in my entire life - and I'm much happier than I've ever been because its no longer about what's inside the box - its about living outside the box. My environment, my surroundings, my community.

I've always had a love/hate relationship with L.A. Growing up in Utah, surrounded by mountains community, family. I was always trying to escape this city and I finally did. I came back to work on a film project temporarily and discovered Venice through two very influential people in my life at the time. Valentino Ferreira - a man I fell in love with - and Amy Swift Crosby, founder of Amarty and Community of female entrepreneurs. I found a side of Venice I didn't know existed beyond. The boardwalk cramped space, graffiti and beach scenery! I found my tribe, my community and now I'm Venice obsessed. I moved my home, my office, and now Venice is a part of who I am.

About the Author

Utah girl at heart, recent Venice transplant, die hard traveler, foodie, people lover and storyteller
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Pam's Story


The Cult of Venice