Taco trucks are well known in Los Angeles, and can typically be found parked adjacent to construction sites by day and social hangouts at night. The recent surge in mobile catering has sparked many unique food experiences like "Kogi". It started when the owner of The Brig on Abbot Kinney Boulevard invited Kogi to serve tacos in the adjacent parking lot. After great reception, Kogi instantly branched out to include four trucks that circulate throughout Los Angeles. But no matter where they are parked, Chef Roy Choi, co-founder of Kogi, feels Venice is home. He refers specifically to the way people stay to eat. Rather than taking food and driving off, people hang around, order, eat, and then order some more.