Developers are scowled at by locals, and Frank Murphy is not exempt. Viewed as catalysts for unwanted change, they bring in outsiders and push insiders out, while plowing the land in order to build their sky fortresses. However, through much adversity, Murphy offers more than meets the eye. He pushes for density by building multi-family dwellings versus single family homes, explaining that his strategy is just as environmentally sound as LEED certified accommodation. He works with Venice 2000 to hire reformed ex-gang members who might not otherwise be hired, and is known for his collaboration with artists in order to accent the architecture, often creating public pieces of art. Murphy continues to embrace the high standards of the Venice locals, and quite often exceeds them.