Muscle Beach is an outdoor gym frequented by spectating tourists and some of the world's best bodybuilders. Managing Muscle Beach isn't just a job for Joe Wheatley. He wakes up some nights and reaches for his notebook to jot down an idea. Wheatley has immense respect for the athletes and history of Muscle Beach. To attest, Wheatley has created a "hall of fame" that includes a series of metal plaques that circle the perimeter of the gym, honoring the likes of Joe Weider, Dave Draper, and Arnold Schwarzenegger.