Kick It Up L.A. Tracks the World Cup!

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The Los Angeles Bureau of GlobalGirl Media - as well as it's partnership with KCET - launches with the first game of the World Cup! And what more fitting pairing could be imagined than the match between host team South Africa and hometown favorite Mexico.

GlobalGirl Media has been training young women from Soweto, South Africa and East and South Los Angeles to become citizen journalists and report on both the World Cup and the issues that matter to them in their lives and communities.

The past five weeks have been intense as we finalized logistics and curriculum, selected the GlobalGirls and subjected them to intensive journalistic training. We had them pitch, write, develop and shoot their stories, and whether it's in print, radio, on the internet and or on broadcast video, the GlobalGirls are prepared to help you experience the World Cup in Los Angeles through their unique and fresh perspective.

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The girls have been divided into two teams, Red and Orange. (You can meet them here.) The team members will rotate duties as each team produces a three minute feature story, a two minute profile/interview and two blog posts per week (Whew!) ...

I'm Kamala Lopez, National Program Director of GlobalGirl Media and I invite you to stay tuned and follow your favorite GlobalGirl Media team through the 2010 World Cup. Get ready for some surprises!


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