Valentine's Day 2011 has passed, but the memories, politics, and selling of the holiday of love live on in our Southern California archives. Los Angeles-area libraries, museums, and private collections shed light on how Valentine's Day became intertwined with everything from civic pride to the citrus industry and early Hollywood films.
Take a brief stroll through historical collections in this slideshow (make sure to turn on the captions in the lower right-hand corner) and see how L.A. has celebrated, memorialized, and marketed Valentine's Day over the years.
Many of the archives who contributed the above images are members of L.A. as Subject, an association of more than 230 libraries, museums, official archives, personal collections, and other institutions. Hosted by the USC Libraries, L.A. as Subject is dedicated to preserving and telling the sometimes-hidden stories and histories of the Los Angeles region. Our posts here will provide a view into the archives of individuals and cultural institutions whose collections inform the great narrativein all its complex facetsof Southern California.