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Al Jerome
About Me:
I'm President and CEO of KCET.
My KCET.org Activities
  • Entry
    As 2010 comes to a close, I would like to thank you for your loyal support for KCET -- your local public television station. All of us at KCET are looking ahead to a new and exciting future for all of the communities we serve throughout Southern California, as we undergo some big changes that will make KCET the largest independent public television in the country beginning January 2011.
  • Comment
    We are working on our new schedule and will be sharing information as we get closer to our launch.   I can assure you that we will be offering high quality professionally produced programming representing the genres our audience  expects from...
  • Comment
    As the only market with four PBS stations, Los Angeles is a very unique market.  KCET is the only full-time station, but three other stations carry part of the PBS schedule, making it possible for cable and satellite viewers to...
  • Comment
    Although best known as the west coast flagship station for PBS, KCET has always been about more than PBS programming.  Equally important is our commitment to serving the diverse Southern California community with locally relevant programming and outreach activities.    While...
  • Comment
    Ironically, it is the existence of four PBS stations in our market that is partly the cause of our problem.  KCET has been the only full-time station and the three other stations carry only part of the PBS schedule.  We...
  • Comment
    I understand that so many of you are concerned about the loss of PBS programming from our schedule.  It is very difficult to give up great shows like NewsHour, Masterpiece, Nova and Sesame Street, but we are confident that PBS...
  • Entry
    I want to address today's very important announcement about the future of KCET. With the unanimous support of its Board of Directors, KCET has decided to become the largest independent public television station in the United States effective January 1, 2011.
  • Comment
    Any consortium business that the stations would engage in would comply with all laws and be under the advice of our lawyers. There would be no illegal activity....
  • Comment
    I don't know what PBS would do about the national feed. Remember that even if KCET becomes an independent public television station, KOCE, KLCS, and KVCR will remain PBS stations, so there may not be a change in PBS' position...
  • Comment
    Thank you very much for your support. The four PBS stations in SoCal are ready to begin work on the apportionment of the PBS programs so that our viewers get the best nightly choices and complete information on where to...
  • Comment
    I sympathize with you on the repetitive pledge drive programming. It's a problem made worse by the fact that we have three stations airing the same shows: KCET, KOCE, and KVCR. I assure you that none of us do it...
  • Comment
    PBS understands that the Los Angeles market is the most complex in the nation with four PBS affiliates carrying its programs. They have indicated interest and support for the consortium approach, but it certainly is new and untried, so they...
  • Comment
    Hi Ed. KCET has reduced its staff from 169 to 129 since 2007- nearly 24%- and the number of Vice Presidents by three over that same period- about 21%. Some of the other layoffs were executives below the rank of...
  • Comment
    Thanks, Portia, for your response. We recognize that if the consortium of stations moves forward, we will want to meet with the cable companies to demonstrate how the PBS programs will be apportioned among the stations, as well as how...
  • Comment
    I appreciate your comments, Bill. I'm not sure I understand it when you say that we "once had a choice of 11 interesting PBS channels to choose from." When was that? Al...
  • Comment
    I appreciate your nice comments about the station and its programming. I'm sorry that the Cardinali program didn't meet your expectations....
  • Comment
    We certainly agree with you that our pledge drives need improvement. The solution, however, is not to become a commercial station. We operate under a non-commercial educational license, and that would not change, regardless of whether we remain a PBS...
  • Comment
    You raise some challenging issues that we would certainly plan to address should the consortium move forward. Al...
  • Comment
    Your suggestion is interesting, but, unfortunately, when PBS licenses any program, it allows for a limited number of releases over a specified number of years. Most of those old programs you are referring to would be out of rights. It...
  • Comment
    Thanks, Wayne for the support. I appreciate it. Al...
  • Comment
    Thanks for recognizing our situation. I, in turn, recognize your concern, too. We certainly hope that we will be able to continue to broadcast PBS programs. Only if we cannot reach and agreement with PBS will we become an independent...
  • Comment
    Hi, Carol. I certainly understand your concern for being able to see your favorite programs on KCET, because you don't get the other Southern California PBS stations. Let's stay positive about our being able to work this out with PBS....
  • Comment
    Thanks very much for your support, Sara. As you have read in my other responses, I am optimistic about our future, and I hope that our partnership with PBS remains a part of the service we provide to Southern California....
  • Comment
    I agree with you about two things: change is hard and the importance of PBS programs. We must, however, be responsible for maintaining the financial health of the station. Our PBS dues increased 40% over 4 years, but our revenue...
  • Comment
    Hi, Kelly1: If KCET becomes an independent public television station we will have an excellent schedule of local, national, and international programs that I think our viewers will enjoy. It is still too early, however, to announce our plans. We...
  • Comment
    Hi northofdc, KCET's dues are based on a complicated formula that applies to all stations who are PBS members. There are many factors that go into the formula, including the amount of non-federal funding that each station raises. Population is...
  • Comment
    Hi, Claireqb: Thanks for letting me know your thoughts on our programs, it seems that you have the opposite view from seven-bates, whose thoughts appear above. As I said in my previous response, the public television audience has diverse tastes....
  • Comment
    Hi, FelixC: It's my understanding that we make every effort to convert any program we get as a letterbox to widescreen before we broadcast it on the HD channel. I am told that this used to be a bigger problem...
  • Comment
    Hi, Rob, Thanks very much for your support of the idea that the four stations in our market should coordinate our efforts to bring the entire PBS lineup. We certainly prefer to remain a PBS station and are optimistic that...
  • Comment
    Hi, Seven Bates, Thank you, for your thoughts on our programs. I find it interesting that you enjoy the pledge drive programming much more than the normal PBS schedule. Others feel just the opposite. This is what makes public television...
Subscribe to feed Recent Actions from Al Jerome

  • Comment
    We are working on our new schedule and will be sharing information as we get closer to our launch.   I can assure you that we will be offering high quality professionally produced programming representing the genres our audience  expects from...
  • Comment
    As the only market with four PBS stations, Los Angeles is a very unique market.  KCET is the only full-time station, but three other stations carry part of the PBS schedule, making it possible for cable and satellite viewers to...
  • Comment
    Although best known as the west coast flagship station for PBS, KCET has always been about more than PBS programming.  Equally important is our commitment to serving the diverse Southern California community with locally relevant programming and outreach activities.    While...
  • Comment
    Ironically, it is the existence of four PBS stations in our market that is partly the cause of our problem.  KCET has been the only full-time station and the three other stations carry only part of the PBS schedule.  We...
  • Comment
    I understand that so many of you are concerned about the loss of PBS programming from our schedule.  It is very difficult to give up great shows like NewsHour, Masterpiece, Nova and Sesame Street, but we are confident that PBS...
  • Comment
    Any consortium business that the stations would engage in would comply with all laws and be under the advice of our lawyers. There would be no illegal activity....
  • Comment
    I don't know what PBS would do about the national feed. Remember that even if KCET becomes an independent public television station, KOCE, KLCS, and KVCR will remain PBS stations, so there may not be a change in PBS' position...
  • Comment
    Thank you very much for your support. The four PBS stations in SoCal are ready to begin work on the apportionment of the PBS programs so that our viewers get the best nightly choices and complete information on where to...
  • Comment
    I sympathize with you on the repetitive pledge drive programming. It's a problem made worse by the fact that we have three stations airing the same shows: KCET, KOCE, and KVCR. I assure you that none of us do it...
  • Comment
    PBS understands that the Los Angeles market is the most complex in the nation with four PBS affiliates carrying its programs. They have indicated interest and support for the consortium approach, but it certainly is new and untried, so they...
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  • Entry
    As 2010 comes to a close, I would like to thank you for your loyal support for KCET -- your local public television station. All of us at KCET are looking ahead to a new and exciting future for all of the communities we serve throughout Southern California, as we undergo some big changes that will make KCET the largest independent public television in the country beginning January 2011.
  • Entry
    I want to address today's very important announcement about the future of KCET. With the unanimous support of its Board of Directors, KCET has decided to become the largest independent public television station in the United States effective January 1, 2011.
  • Entry
    You are important members of the KCET family, so I'd like to begin a conversation with you about the station, PBS, and our future.