DIGITAL MEDIA DIRECTOR | KCET
DIGITAL MEDIA DIRECTOR
Digital Media Director will oversee KCETlinks online and mobile properties,
manage all technology related products, develop and execute online strategies
for all aspects of online communications for KCETlink.
Digital Media Director will work closely and report to the Sr. VP of Content
Development and Production.
Develop and execute online strategies that advance KCETlink mission
Serve as the primary manager of all KCET and LINKtv online and
Serve as primary manager of all KCETlink technology development
Develop and execute online strategies that advance KCETlink
mission, including member
communications, social media, blog, and other online campaign tools.
Interface will all service elements and Departments of the
station including programming,
membership, sales and original productions.
Manage online TV programming including
enhancements, streaming rights and video.
Oversee media management, encoding, server
Establish and oversee a cohesive inter-departmental workflow
Work closely with the promotion and marketing department to
oversee social media handles
(Facebook, Twitter, LinkedIn, etc.), including drafting and planning content.
Assist in drafting content for the website, blog, email blasts,
and other communications
materials, coordinating closely with the Communications VP and other staff to ensure that all
messaging and branding is integrated and consistent.
Develop and maintain systems to measure the effectiveness of
member communications and
online activities. Produce regular data reports to track and analyze progress
and develop best practices to increase engagement.
Coordinate the targeting and placement of web advertisements in
support of online campaigns.
Consistently monitor news, blogs, and social media relating to KCETlink's
mission. Identify relevant content to share and other opportunities to engage
in the online conversation, in particular, among entertainment and tech-related
websites and blogs.
Develop relationships with digital media managers among KCET
allies and Partners to find opportunities to amplify messaging.
Develop creative online campaign activities to increase KCETlinks
email list and social media presence and garner media attention. Coordinate
online actions with allies and Coalition Partners.
Contribute to the development and implementation of strategic
years prior experience in Public TV and Media required, including two years in
the Los Angeles area Public Media market.
- Project management from both
designer/developer and client ends
- Web design/development
- Social media implementation
- HTML, CSS, working knowledge of
- Final Cut Studio, various
- Adobe Creative Suite
- Audio/video production,
- Writing, news reporting, copy
- Compression, encoding, streaming
Arts: Media, communication or related,
June 11, 2014