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DIRECTOR, CAMPAIGNS | KCET

Title

DIRECTOR, CAMPAIGNS

Title: DIRECTOR, CAMPAIGNS                                        

Department: DEVELOPMENT

Reports To:

EXECUTIVE DIRECTOR,

INDIVIDUAL & CAMPAIGN GIVING

Job Status: FULL-TIME - EXEMPT

________________________________________________________

 

JOB SUMMARY :

 

Under the leadership of the Executive Director, Individual &

Campaign Giving, oversee direct marketing strategy, report management and

analysis of all Development fundraising programs from mail, telemarketing and

e-marketing campaigns. Lead analysis, performance reporting and target

marketing for all Development campaigns, including retention, first-year

conversion, upgrade, cultivation and monthly giving programs.

 

ESSENTIAL FUNCTIONS OF THE JOB:

 

·        

Evaluate existing, develop new, and execute all

integrated marketing strategy and for direct marketing efforts; Set and

maintain calendar for all fundraising activites.

·        

Oversee vendor relationships to manage

all aspects of fundraising programs from strategy to print production and final

mailing.

·        

Ensure effective constituent targeting

for renewal, lapsed, additional gift and monthly giving programs and special

events. 

·        

Problem-solve and creatively develop

solutions for marketing and fundraising challenges, campaign performance

issues, etc.

·        

Develop weekly, monthly and quarterly

reports to track campaign and budget performance.

·        

Oversee Database Manager in creation of

all data segmentation, queries, and output for fundraising campaigns
.

 

IN COLLABORATION WITH THE EXECUTIVE DIRECTOR, INDIVIDUAL

& CAMPAIGN GIVING:

 

·        

Prepare the annual budget.

·        

Develop fundraising, analytical and long-range

plans.

·        

Liaise with Operations, Communications,

Information Technology and external vendors to meet fundraising objectives.

·        

Work with relevant third party vendors

to develop and apply predictive models and lifetime value studies.

·        

Develop presentations of

recommendations and findings, as needed.

 

JOB REQUIREMENTS (SPECIFIC):

 

·        

Minimum of 5 years nonprofit fundraising

experience.

·        

Minimum of 4 years experience in direct marketing,

consumer marketing and/or other strategic planning with a strong knowledge of

database marketing, customer/market segmentation, direct response and

promotions.

·        

Advanced knowledge and skill in target

marketing and marketing analysis, experience in Microsoft Office with strong

proficiency in Excel.

·        

Experience in the Raiser's Edge and

Team Approach database preferred.

·        

Strong computer skills with excellent

spreadsheet abilities for financial modeling, including computerized GL

maintenance experience (Navision).

 

·        

Must possess excellent communication

skills, both verbal and written.

·        

Must possess exceptional interpersonal

skills, with a warm, engaging and highly disciplined work style; must possess

the ability to work independently and as a team player.

·        

Must have strong multitasking skills;

must be able to handle multiple projects at once.

·        

Must be extremely well organized with attention to

detail and a high level of accuracy.

·        

Must be proactive and a quick learner.

·        

Must possess good supervisory skills

for managing professional staff, including the ability to monitor and evaluate

worker performance, establish work priorities and delegate tasks.

·        

Must have the ability to work well

under time constraints.

·        

Must be courteous, polite, and an astute, tactful

listener.

·        

Must possess a strong sense of ethics and the

ability to practice discretion in handling sensitive and/or confidential

information.

 

PREFERRED:

 

·              

Nonprofit fundraising experience in a

membership-based organization.

 

EDUCATION:

 

·              

Bachelor's Degree or equivalent required.

 

OTHER:

 

·              

Must be able to perform the essential functions of

the position with or without accommodations.

·              

The position is located in Burbank, with periodic

travel to other locations.

 

QUALIFIED CANDIDATES:

 

Submit a resume to HR Director at HR@KCET.org.

 

"Women, minorities, persons with disabilities and veterans are

encouraged to apply."  EOE Employer



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