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History | KCET



KCETLink is the most effective TV and online media for corporate sponsors to impact influential consumers, parents, community leaders and business decision-makers.

Corporate marketing programs that need to persuade these hard-to-reach, discerning viewers can meet this objective with KCETLink's on-air and online distinctions:


Multi-Platform Sponsorship Options

As comprehensive marketing campaigns grow in importance, so do KCETLink's distinctive multi-platform options to advertisers. KCETLink offers sponsors unique marketing opportunities through a number of sponsorship options, which are available in any combination.

Local Television

National & Syndication Television



Community Outreach



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Targeted Quality Programs


KCETLink has a reputation for providing the highest quality programs on television across a number of genres. This allows sponsors to associate their products or brands with quality as well as pinpoint target audiences.


Large Premium Audiences


KCETLink is the most-watched   station in Southern California and has the largest geographic reach of any broadcast television station based in the Los Angeles DMA. Also, KCETLink is seen by more viewers than any directly competing cable network. The premium quality of KCETLink's audience is also higher than its broadcast and cable competition, based on demographic measures of influential consumers, community leaders and business decision-makers.


Enhanced Sponsor Image


KCETLink builds brand identification and strengthens sponsors' corporate image. Sponsors benefit from the "halo effect" of being associated with KCETLink and  , the most trusted media brand in the U.S.. Nearly 85% of consumers believe higher-purpose, cause-related marketing creates a positive image for sponsors; 75% of   viewers believe that companies that sponsor   have a commitment to quality and excellence.


Credible Low-Clutter Environment


Corporate messages have greater impact in the low-clutter environment found only on public media. Absence of clutter, prohibition against "hard sell" spots, and trustworthiness of KCETLink combine to make underwriting messages extremely credible and memorable.







KCETLINK MEDIA GROUP is the national independent public media organization formed by the merger between KCET and Link Media. A viewer-supported 501c(3) organization, its content is distributed nationally via satellite on DIRECTV (ch. 375) and DISH Network (ch. 9410), in Southern and Central California via broadcast and cable, as well as through various digital delivery systems.