History | KCET
KCETLink is the most effective TV and online media for corporate sponsors to impact influential consumers, parents, community leaders and business decision-makers.
Corporate marketing programs that need to persuade these hard-to-reach, discerning viewers can meet this objective with KCETLink's on-air and online distinctions:
Multi-Platform Sponsorship Options
As comprehensive marketing campaigns grow in importance, so do KCETLink's distinctive multi-platform options to advertisers. KCETLink offers sponsors unique marketing opportunities through a number of sponsorship options, which are available in any combination.
Targeted Quality Programs
KCETLink has a reputation for providing the highest quality programs on television across a number of genres. This allows sponsors to associate their products or brands with quality as well as pinpoint target audiences.
Large Premium Audiences
KCETLink is the most-watched station in Southern California and has the largest geographic reach of any broadcast television station based in the Los Angeles DMA. Also, KCETLink is seen by more viewers than any directly competing cable network. The premium quality of KCETLink's audience is also higher than its broadcast and cable competition, based on demographic measures of influential consumers, community leaders and business decision-makers.
Enhanced Sponsor Image
KCETLink builds brand identification and strengthens sponsors' corporate image. Sponsors benefit from the "halo effect" of being associated with KCETLink and , the most trusted media brand in the U.S.. Nearly 85% of consumers believe higher-purpose, cause-related marketing creates a positive image for sponsors; 75% of viewers believe that companies that sponsor have a commitment to quality and excellence.
Credible Low-Clutter Environment
Corporate messages have greater impact in the low-clutter environment found only on public media. Absence of clutter, prohibition against "hard sell" spots, and trustworthiness of KCETLink combine to make underwriting messages extremely credible and memorable.