KCETLink Executives | KCET
Chief Executive Officer
Andrew Russell is a nationally recognized public media leader, known for driving innovation in the field.
As the President and CEO of PBS SoCal, Russell drove the station’s rapid growth, doubling its revenues, its membership, and opening new offices in Downtown LA and Century City. He increased PBS SoCal’s content partnerships and distribution, expanded its education and community services, and forged new partnerships with major Southern California education, arts and cultural institutions. In his role, he has led PBS SoCal to make particularly strong commitments to the education of children, arts and culture, diversity, and to the use of new digital platforms to deliver PBS SoCal’s programs to Southern California.
Before joining PBS SoCal in 2013, Russell held executive leadership positions at PBS and the Corporation for Public Broadcasting, and led many of public media’s hallmark initiatives for nearly 25 years. Russell is credited with leading the creation of PBS’ renowned Ready to Learn service for pre-school children, helping to re-shape PBS’ primetime strategy, and significantly growing PBS revenues as the leader of PBS Ventures.
Russell is also recognized for driving innovation in media. He led the creation of PBS Distribution for digital and home video platforms, launched PBS’ mobile business, and helped to build partnerships with tech and digital giants like Google, YouTube, Amazon, Netflix and Apple. He served in roles at Accenture and PwC, developing strategy for major companies in the media, communications, and high-tech industries.
A California native, Russell holds an MBA from Stanford University, an MPA from Princeton University, and a BA from the University of California, Davis. He serves on the Leadership Council for The Music Center, the Board of the Los Angeles City Club, and is a Member of the CEO Roundtable at UC Irvine.
Senior Vice President, General Counsel, Corporate & Legal Affairs
Ms. Baldwin is responsible for overseeing KCETLink’s Legal Department. Her responsibilities include providing legal advice and counsel on all matters before the station to the Board of Directors, the Chief Executive Officer, and KCETLink’s executive staff. She also serves as Assistant Secretary to the KCETLink Board of Directors with responsibility for corporate record-keeping and providing advice regarding corporate governance matters. As General Counsel, she also is primarily responsible for the station’s labor relations, including the negotiation of its collective bargaining agreements with those unions and guilds whose members are employed by KCETLink.
Prior to joining KCET, Ms. Baldwin held Business Affairs positions at NBC, UPN and Columbia TriStar Television as well as heading up Business Affairs at independent production companies for Johnny Carson, Norman Lear, Quincy Jones and Aaron Spelling. A graduate of Stanford University and Harvard Law School, Ms. Baldwin is a member of the Los Angeles County Bar Association and currently serves as a member of the Executive Committee of its Corporate Law Departments Section. She currently serves on the Advisory Board of The Minority Health Institute. Throughout her career, Ms. Baldwin has served on the boards of numerous nonprofits in the areas of children’s welfare, education, governance, health, gender and image, and finance.
Senior Vice President, CFO & Chief Administrative Officer
Albert Chavez is Senior Vice President, CFO & Chief Administrative Officer. He joined the company in 2011 as CFO. Prior to joining KCETLink, Mr. Chavez was the Chief Financial Officer of Grupo Radio Centro’s (RC) broadcast operations in Los Angeles. He was previously the Chief Operating Officer of Lombardia Capital Partners, LLC, a $1.7 billion institutional investor, where he managed all administrative areas of the firm and was the Chief Compliance Officer from 2006 to 2009. Previously Mr. Chavez served as the SVP/CFO for Si TV, Inc. (2003-2006), a digital television network in Los Angeles. From 1998 to 2003, Mr. Chavez provided financial consulting services to a variety of early stage or troubled companies in the technology, media and financial services areas. Prior to that Mr. Chavez co-founded and was the SVP/ CFO of El Dorado Communications, Inc. (1991-1998), a radio broadcasting company. Before El Dorado Communications he worked for the RCA Corporation and General Electric Company (which merged in 1985) in various financial positions in New York City, Mexico City and at GE’s corporate headquarters in Fairfield, Conn. (1985-1990). Mr. Chavez began his career with Deloitte in Los Angeles where he earned his CPA. He received a bachelor’s degree in history and mathematics from the University of Texas at El Paso and went on to earn his MBA from the Stanford University Graduate School of Business.
Chief Creative Officer
As Chief Creative Officer, Juan Devis is responsible for the oversight of all production and editorial output from long-form episodes to short-form digital series. His role in developing strategic partnerships with funders, organizations and independent production houses ensures a new slate of content for both KCET in Southern California and Link TV nationwide. Devis develops creative strategies that define
KCETLink’s editorial and artistic vision. He also spearheads the stations’ arts and culture initiatives and produces the Emmy® award-winning Artbound as well as current series that include Lost LA, The Migrant Kitchen and Tending The Wild among others.
Devis joined the organization 10 years ago as a freelance producer rising within the organization to the title of Senior Vice President, Content, Development and Production prior to becoming KCETLink’s first Chief Creative Officer. With the foresight of expanding programming onto the emerging digital web platform, Devis has spearheaded the independent company’s multi-platform transformation with award-winning content often produced, collaboratively allowing for a greater exchange of ideas in the production of content.
For more than a decade, Devis has worked with a number of non-profit organizations and media arts institutions in Los Angeles serving as producer, director, educator and board member. Devis is currently board member of Arts for All and was recently appointed to serve in the California Arts Council.
He has won numerous awards for his film, TV, and interactive work including Emmys, Webbys, National Arts & Entertainment Journalism Awards, and more.
Vice President, Communications
Ariel Carpenter is Vice President of Communications for KCETLink where she oversees publicity, on-air promotions, advertising and corporate communications. She also manages the Community Advisory Board.
In addition to handling major corporate announcements, she has orchestrated numerous marketing campaigns supporting the new direction of the company as independent public media. Under her leadership, KCETLink has launched several award-winning integrated campaigns, including “Illicit Ivory,” which supported an original documentary on the devastating impact of ivory trade on the African elephants; and “Your Choice. Your Voice.,” a public service campaign that advocated voting rights in minority communities during the 2016 election.
Previously, Ms. Carpenter was the director of Public Relations for the University of Southern California where she oversaw PR activities for the university and cultivated angles for promoting select USC initiatives in national media outlets, and shepherded social media efforts university-wide. Ms. Carpenter also has served as Senior Vice President for the Digital Media & Technology division of MPRM Communications where she developed corporate and consumer public relations strategies for established and start-up companies defining new ways to consume, create and distribute content.
Ms. Carpenter has received two First Place Awards of Excellence from the Publicity Club of Los Angeles and the Greater Los Angeles Press Club; as well as a Sigma Delta Chi award for feature writing. In 2015, she was selected as one of San Fernando Valley Business Journal’s “Women in Business.” Her leadership also has been recognized in "THE Foothills Magazine" and she received two awards from Connect LA for her contributions to the community. Ms. Carpenter received a journalism degree from UNC-Chapel Hill and has completed the Alchemy Plus training program for non-profit management through the Annenberg Foundation.