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Manager, Business Intelligence | KCET

Title

Manager, Business Intelligence

public media group of southern california logo

POSITION TITLE: Manager, Business Intelligence 
DEPARTMENT: Marketing and Communication  
REPORTS TO: Director, Marketing Operations and Business Intelligence 
STATUS: Regular, Full-Time, Exempt 
LOCATION: Burbank or Costa Mesa  
COMPENSATION: Commensurate with Experience  

WORK WITH PURPOSE!

Public Media Group of Southern California (PMGSC) is looking for a personable and highly analytical professional to join our growing business intelligence team! If you enjoy finding stories in complex data and analyzing data needs for organizations, then send your cover letter and resume today!

 

ABOUT PUBLIC MEDIA GROUP OF SOUTHERN CALIFORNIA (PMGSC)

Public Media Group of Southern California (KCET, PBS SoCal and LINK TV) tell stories that matter through original programs that reflect the diversity of the region, and the full schedule of trusted PBS programs. Our content channels –KCET and PBS SoCal– are available for free on internet-connected screens and seven local broadcast channels. LINK TV can be accessed through national satellite channels.  

A donor-supported community institution, PMGSC sparks the sharing of ideas at in-person cultural events and community conversations and delivers social impact through services that prepare our most vulnerable children for school. 

JOB OVERVIEW

They will serve as an organizational resource responsible for collecting data across linear and digital platforms to better understand our audiences.

DUTIES/RESPONSIBILITIES 

  • Curate audience reports, across linear, digital, email and social metrics, for all staff
  • Analyze campaign performance through ad hoc requests and wrap reports. 
  • Establish campaign benchmarks for linear and digital data to influence goals for integrated marketing plans
  • Strategize and analyze target audiences to amplify promotional reach

MINIMUM QUALIFICATIONS

  • Experience with Nielsen products (including Arianna, NLTV, and/or Scarborough) 
  • Proficient with Google Analytics and comScore 
  • Experience with Google Tag Manager
  • Experience working with marketing, digital ads, and social media data (Google Ads, YouTube, Facebook, Twitter Adobe Analytics/Omniture)
  • Experience with Business Intelligence tools and visualization software, like Google Data Studio, Tableau, Microsoft BI
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Suite (Docs, Drive, Sheets, calendars, etc.)
  • Excellent data presentation skills and the ability to succinctly summarize key findings and effectively communicate with both business and technical teams.
  • Ability to juggle multiple deadlines at once and effectively prioritize work
  • Highly organized and detail-oriented, with a passion for accuracy 
  • Ability to communicate effectively and efficiently with internal clients
  • Able to understand a stakeholder’s request and the business question behind it
  • Ability to work cross functionally and collaborate with associates and contributors across the organization
  • Skilled in finding efficient ways to streamline and simplify generating reports
  • Must be up-to-date on emerging and current technologies, reading industry trade publications and open to professional development

Equal Opportunity Employer 

PMGSC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

To apply, please send a cover letter and resume to hr@pmgsocal.org.

Public Media Group of Southern California

The Public Media Group of Southern California (PMGSC) tells stories that matter through original programs that reflect the diversity of the region, and the full schedule of trusted PBS programs. Our content channels – PBS SoCal, KCET and Link TV – are available for free on internet-connected screens, seven local broadcast channels, and one national satellite channel.

A donor-supported community institution, PMGSC sparks the sharing of ideas at in-person cultural events and community conversations, and delivers social impact through services that prepare our most vulnerable children for school.