SOCIAL MEDIA COMMUNITY EDITOR - CONTENT AND DEVELOPMENT | KCET
SOCIAL MEDIA COMMUNITY EDITOR - CONTENT AND DEVELOPMENT
Title: SOCIAL MEDIA / COMMUNITY EDITOR
Department: CONTENT AND DEVELOPMENT
Reports To: DIRECTOR
Classification: EXEMPT FULL-TIME POSITION
The Social Media
/ Community Editor will strategize, coordinate and execute KCET and LinkTV
promotion and content/brand engagement campaigns across social media.
The Social Media
/ Community Editor will work closely with the Content and Development
Department and report to the Director of Digital.
FUNCTIONS OF THE JOB
Works with content producers, membership,
digital marketing and project coordinators to develop and execute engagement
strategies that promote KCET/LinkTV content and advance the KCETLink mission.
Strategizes and updates Facebook, Twitter and
other social media platforms for KCETLink properties.
Develops the right social media voice for KCETLink
brands to encourage engagement with a wide variety of journalistic content.
Tracks audience engagement across platforms and
relates to campaign efforts and site/page analytics to optimize operations.
Constantly reviews social media trends and
technologies and helps keep producers and stakeholders informed as needed.
Advises development and refinement of social
media and community engagement opportunities on KCETLink platforms.
Advises and strategizes around UGC campaigns.
Performs other duties as assigned.
Superior knowledge of social media trends and
tools beyond Facebook and Twitter
Experience building online community /
engagement through social networks
Excellent written, verbal and interpersonal communication
An understanding of engagement analytics' role
At least two years of experience
managing social media, preferably for a content publisher or nonprofit
be able to perform the essential functions of the position with or without
KCETLink is an Equal Opportunity Employer: women, minorities,
persons with disabilities and veterans are an integral part of the workforce.