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SOCIAL MEDIA COMMUNITY EDITOR - CONTENT AND DEVELOPMENT | KCET

Title

SOCIAL MEDIA COMMUNITY EDITOR - CONTENT AND DEVELOPMENT

Title:                SOCIAL MEDIA / COMMUNITY EDITOR

Department:    CONTENT AND DEVELOPMENT

Reports To:     DIRECTOR

OF DIGITAL

Classification: EXEMPT FULL-TIME POSITION

______________________________________________

 

POSITION SUMMARY

The Social Media

/ Community Editor will strategize, coordinate and execute KCET and LinkTV

promotion and content/brand engagement campaigns across social media.

 

The Social Media

/ Community Editor will work closely with the Content and Development

Department and report to the Director of Digital.

 

ESSENTIAL

FUNCTIONS OF THE JOB

·        

Works with content producers, membership,

digital marketing and project coordinators to develop and execute engagement

strategies that promote KCET/LinkTV content and advance the KCETLink mission.

·        

Strategizes and updates Facebook, Twitter and

other social media platforms for KCETLink properties.

·        

Develops the right social media voice for KCETLink

brands to encourage engagement with a wide variety of journalistic content.

·        

Tracks audience engagement across platforms and

relates to campaign efforts and site/page analytics to optimize operations.

·        

Constantly reviews social media trends and

technologies and helps keep producers and stakeholders informed as needed.

·        

Advises development and refinement of social

media and community engagement opportunities on KCETLink platforms.

·        

Advises and strategizes around UGC campaigns.

·        

Performs other duties as assigned.

 

JOB REQUIREMENTS

(OVERALL)

·        

Superior knowledge of social media trends and

tools beyond Facebook and Twitter

·        

Experience building online community /

engagement through social networks

·        

Excellent written, verbal and interpersonal communication

skills

·        

An understanding of engagement analytics' role

in decision-making

 

JOB

REQUIREMENTS (SPECIFIC)

·        

At least two years of experience

managing social media, preferably for a content publisher or nonprofit

 

PHYSICAL

REQUIREMENTS

Must

be able to perform the essential functions of the position with or without

accommodations.

 

KCETLink is an Equal Opportunity Employer: women, minorities,

persons with disabilities and veterans are an integral part of the workforce.



KCETLink

KCETLINK MEDIA GROUP is the the national independent public media organization formed by the merger between KCET and Link Media. A viewer-supported 501c(3) organization, its content is distributed nationally via satellite on DIRECTV (ch. 375) and DISH Network (ch. 9410), in Southern and Central California via broadcast and cable, as well as through various digital delivery systems.