Prop 24: Consumer Privacy

Watch "Prop 24 in a Minute: Consumer Privacy" to understand what a yes or no vote on this proposition means. Click the CC button for Spanish subtitles.


For a quick look at all the props, here's a printable guide in English and in Spanish.


Expands California’s data privacy law and creates a state agency to enforce stricter penalties.


The initiative sponsor is not satisfied with 2018 legislation that gave California consumers the nation’s strongest data privacy protections.

Vote Yes

Create a California Privacy Protection Agency to enforce an expanded version of the state’s consumer data privacy law, allowing consumers to direct businesses to not share their personal information.

Vote No

Oppose additional provisions and enforcement mechanisms for the California Consumer Privacy Act of 2018, which allows consumers to direct businesses to not sell their personal information.


San Francisco real estate developer Alastair Mactaggart is bankrolling this initiative to strengthen a law he championed in 2018. California led the nation in requiring that businesses disclose to consumers the personal information they are collecting and storing. Consumers won the right to direct businesses to correct, delete or not sell their data. The ballot measure adds enforcement and takes away a provision giving businesses 30 days to address and fix violations before being fined.

Proponents of Prop. 24 say passage would prevent businesses from weakening consumer data privacy rights by exploiting new technology or persuading legislators to amend the 2018 law.

Opponents say both the legislation and the ballot measure are flawed, full of loopholes and burdensome to both consumers and businesses. The American Civil Liberties Union, Consumer Federation of California and several social justice groups oppose Prop. 24, preferring to give the Legislature leeway to address their data privacy concerns.

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Get Ready to Vote

Nov. 3 may feel far away now, but don’t forget to take the necessary steps to make sure you get to cast your vote! Here are some key details to remember:

  • Register to vote online by or have your mail-in registration postmarked by Oct. 19. If you somehow miss the deadline, all is not lost. You can still conditionally register up to Election Day itself. Not sure what your registration status is? Find out here.
  • Because of COVID-19, California is mailing all active registered voters mail-in ballots this year, so you don't need to request one.
  • Mailed ballots should be postmarked on or before Nov. 3 and received by your county’s elections office no later than Nov. 20. Scared your ballot is going to get lost in the mail? Don’t fret, the California Secretary of State has a ballot tracking tool so you can get notified of the status of your vote-by-mail ballot via email, text or call. Sign up here
  • If you want to deliver your ballot in person on Election day, make sure you do so by the time the polls close on Nov. 3.

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