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wild west
Lost L.A.
Promoting the Golden West: Advertising and the Railroad
Post date:Every train to California was a magic carpet, a means to one of the most varied and exciting destinations on earth.
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wild west
Lost L.A.
When Southern California Reinvented Itself as "Semi-Tropical"
Post date:L.A. once sold its climate as "semi-tropical" – a term that emphasized the uniqueness of its nature. Semi-tropical was semi-miraculous.
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summer
Lost L.A.
How the All-Year Club Sold the L.A. Summer
Post date:Most tourists once came to Southern California in the winter – and then the All-Year Club invented the L.A. summer.