If it Works, It's Obsolete | KCET
If it Works, It's Obsolete
"McLuhan said, 'If it works, it's obsolete,'" says Gerry. "The PXL is remarkable because it does not work." Gerry is referring here to the fact that the camera does not even attempt to mimic reality; it's not interested in clarity, resolution or fidelity. Instead, the camera produces a glimpse of the world, one that underscores visual manipulation and dismisses attempts at perfection. "Giving the viewer less information might mean more involvement by the viewer," Gerry suggests. "It enables the possibility of 'breakdown as breakthrough.'" Considering the array of camera options, Gerry adds, "There's lots of video cams on the market that have some similar features, but none with the unique gothic dreamy look - there are lots of cool words that have described its services and disservices!"
Gerry notes that technically he does not "curate" the festival. "I show every entry," he explains. "We welcome kids and homeless people and rich art kids and so on. We celebrate a tool, and we leave it to the audience and press to make aesthetic judgments." He adds that audience reactions definitely shift each year. "'Anything that's popular is a rear-view image,'" Gerry adds, again quoting Marshall McLuhan. "We are not a popular festival." That said, the show is an annual highlight for those seeking offbeat imagery and storytelling, and creativity that emerges in dialogue with imperfect and magical toy tools. More info: 310-306-7330.
[Images taken from a PXL 2000 user's manual, available here.]
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