Artbound

Artbound

Start watching
Fine Cut

Fine Cut

Start watching
SoCal Wanderer

SoCal Wanderer

Start watching
a large damn with graffiti of a woman with a hammer on it, mountains in the background

Earth Focus Presents

Start watching
Muhammad Ali

Muhammad Ali

Start watching
Southland Sessions

Southland Sessions

Start watching
Professor T

Professor T (Belgium)

Start watching
Emma

Emma

Start watching
Guilt

Guilt

Start watching
Line of Separation Key Art.

Line of Separation

Start watching
Us

Us

Start watching
The Latino Experience

The Latino Experience

Start watching
Key Art of "Summer of Rockets" featuring Keeley Hawes and Toby Stephens.

Summer of Rockets

Start watching
Death in Paradise Series 10

Death in Paradise

Start watching
millionaire still

KCET Must See Movies

Start watching
Independent Lens

Independent Lens

Start watching
Tending Nature
New Special Airing Nov. 14

Tending Nature

Start watching
Earth Focus

Earth Focus

Start watching
City Rising

City Rising

Start watching
Lost LA

Lost LA

Start watching
Member
Your donation supports our high-quality, inspiring and commercial-free programming.
Support Icon
Discover all the ways you can make a difference.
Support Icon
The Leadership, Advancement, Membership and Special Events teams are here to help.

We Don't Need More Protein

Support Provided By

 

Let's start off by playing a little game of Which Would You Buy?

You're at the grocery store, and have been there for way too long. You've had a rough day at work, have an early morning tomorrow, and just want to get home and rest. If you're of the age/ability to have kids, then go ahead and throw a young child having a tantrum in your grocery cart into the mix. The point is, you're annoyed, being at the grocery store is making you even more aggravated, and you want to leave.

You come across some random aisle in the store. It could be the cereal aisle, or the frozen food section, or -- as the above photo points out -- even the bottled beverage section. It kind of doesn't matter. But when you get there, two options stand before you. One has a normal label announcing the name of the product, the other has the same but with one small addendum: The phrase, "A GOOD SOURCE OF PROTEIN!"

So, which do you buy?

Now, of course you're going to select the one with more protein. It has something that the other one may not have!

Admittedly, I kind of stacked the deck in the above scenario by making you someone who just wanted to leave. But that kind of hectic "get me out of here" scenario is what the folks in the food marketing department are aiming for by printing those kinds of graphics in the first place. And the fact that supermarket shelves are currently overrun with labels proclaiming an item's vast amount of protein is proof that their scheme is working.

Protein is, without a doubt, the hip new fad in food marketing. The fact that it's become the go-to angle for food marketers makes sense, especially if you consider how devouring large amounts of protein is a big part of the Paleo Diet fad that's taken over America. But the problem with the constant protein promotion is that the one thing Americans do not need is extra protein.

According to WebMD, adult females in the U.S. are encouraged to consume 46 grams of protein a day, while males should get 56 grams. (Athletes and pregnant/breastfeeding women can pump those numbers up a bit.) To get to that number, there are plenty of ways to mix and match throughout the day:

- A cup of milk has 8 grams of protein;
- A small container of yogurt has 11 grams;
- A cup of beans has about 16 grams;
- A single egg has 6 grams;
- A filet of mahi mahi has 38 grams;
- A cup of green peas has 8 grams;
- A cup of sliced almonds has 20 grams.
- An 8-ounce piece of meat has 50 grams.

And on and on you go. The point is, if you start your day with a cup of milk and two eggs, eat some almonds and beans for lunch, you're already up around 40 grams before even considering what you're having for dinner. Have a piece of meat at any point in the day, and you're going to end up well above.

It's worth pointing out that you can eat too much protein. A person's advised to get roughly 10% of their daily caloric intake in the form of protein, but no more than 35% or else bad things start to happen. A body can only actually use so much protein. If you go overboard, you can risk developing high cholesterol, reducing your liver and brain function, and gaining weight.

Meaning, whether or not an item is billed as having "more protein" than the next really shouldn't be entering most people's decision making matrix. Most of us are already getting more than enough of the stuff. Buying more is like paying extra for bottled water. (Which, you know, don't do that either.) It doesn't make sense to pay a premium for something you're already getting.

Want recipes and food news emailed directly to you? Sign up for the new Food newsletter here!

Support Provided By
Read More
Various Jack Skellington heads are on propped up on black rods in a display at the Academy Museum. The face in the forefront holds a surprised expression.

11 Memorably Morbid Outings in SoCal

So whether you're looking for some frightful fun, seeking to delve into some dreadful delusions or simply trying to tread on some unhallowed ground, here are 11 guides that'll send you on an journey through L.A.'s most memorably morbid and creatively creeptastic adventures — none of which are limited to just October.
A view of a large domed structure overlooking a cityscape.

10 Best Ways to Explore Los Feliz, According to a 45-Year Insider

When longtime taco shack Yuca's first set up shop in Los Feliz in 1976, co-owner Dora Herrera quickly became part of the original group of business owners working to attract more interest in Los Feliz. Since then Herrera has fell in love with become an involved and integral member of the Los Feliz community. Here are the ten best ways to get to explore Los Feliz, according to Herrera.
 A map of Los Angeles City, 1867.

The Convoluted Logic of L.A.'s Numbered Avenues

As Los Angeles expanded, a need to clear up confusion for citizens came when duplicate numbered streets and avenues appeared throughout the city.