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How Ooey-Gooey Vegan Cinnamon Rolls Bring People Together

Justine Hernandez, wearing a black long-sleeved turtleneck shirt stands in front of the Just What I Kneaded bakery storefront. The building is painted black with large wall windows. A small circular sign that reads, "Just What I Kneaded" along with the bakery logo of dough being rolled is posted on the wall.
Justine Hernandez of Just What I Kneaded stands in front of the bakery in Los Angeles. | Natural History Museum of Los Angeles County
March 22, 2022
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This article is presented in partnership with the Natural History Museum's "Kneaded: L.A. Bread Stories," a project that celebrates L.A. history, heritage and communities through the lens of bread.

Justine Hernandez of Just What I Kneaded was inspired to make indulgent and delicious cinnamon rolls from her grandmother’s cinnamon bread recipe. Her memories of baking with her family became the foundation for the love and intentionality she pours into the vegan bakery located in Frogtown, Los Angeles. Justine was born and raised in L.A. and firmly believes that bread is unpretentious and for everyone.

Watch the video below to see her L.A. bread story.

Justine Hernandez of Just What I Kneaded shares her bread story in this video produced by the Natural History Museum as part of "Kneaded L.A.," a project that celebrates L.A. history, heritage and communities through the lens of bread.

To see what's baking at Just What I Kneaded, check out justwhatikneadedbakery.com or visit them at 2029 Blake Ave #104, Los Angeles, CA 90039.

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