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10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal

Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.

south%20mountain
South Mountain oranges. Image courtesy LAPL Fruit Crate Label Collection
 
loch%20lomond
Loch Lomond oranges. Image courtesy LAPL Fruit Crate Label Collection
 
santa%20rosa
Santa Rosa lemons. Image courtesy LAPL Fruit Crate Label Collection
 
summit
Summit citrus. Image courtesy LAPL Fruit Crate Label Collection
 
evening%20star
Evening Star lemons. Image courtesy LAPL Fruit Crate Label Collection
 
sea%20gull
Sea Gull lemons. Image courtesy LAPL Fruit Crate Label Collection
 
avenue
Avenue citrus. Image courtesy LAPL Fruit Crate Label Collection
 
valley%20view
Valley View citrus. Image courtesy LAPL Fruit Crate Label Collection
 
ocean%20mist
Ocean Mist artichokes. Image courtesy LAPL Fruit Crate Label Collection
 
shamrock
Shamrock oranges. Image courtesy LAPL Fruit Crate Label Collection