10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
Writer Carol Cheh speaks with a handful of galleries to ask how they are faring as galleries are allowed to reopen. Her conversations reveal a fascinating range of perspectives and prospects.
I believe that the single most important thing that arts organizations must do now is lift up a multiplicity of voices.
Three months after Scott Hove’s ‘The Beauty War’ was first scheduled to open, the exhibition now open to the mask-wearing public at Cakeland LA.
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