10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
Astrophysicist Andrea Ghez, user experience designer Evan Sullivan, and choreographer Kyle Abraham talked about everything from what it means to be creative to how we can overcome creative fears.
Places like Taylor Yard give us a window to explore ways to balance the city's critical needs for green space, livable space and climate change strategies.
A Q&A will immediately follow the screening with actor Susan Kelechi Watson and production designer Jade Healy.
After the screening, KCET Cinema Series host Pete Hammond conversed with director Fernando Ferreira Meirelles (City of Gold), and writer Anthony McCarten.
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