10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
Art has the power to influence culture. Columnist Anuradha Vikram asks artists how they use or don’t use their creative practice in service of social causes.
KCET received a total of 54 nominations for the 62nd annual Southern California Journalism Awards presented by the Los Angeles Press Club. The tally ranked KCET as earning more nominations than any other local broadcast organization.
The Auntie Sewing Squad is a multi-generational network of 800-plus home sewers making face masks for vulnerable populations without access to them.
“In Plain Sight" conscripted 80 artists and organizations to make visible the vast and invisible network of detention centers by writing messages in the sky.
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