10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
In honor of Black History Month, KCET and PBS SoCal will showcase a curated lineup of enlightening programs to bolster awareness and understanding of racial history in America.
"Sleep No More" theater director Mikhael Tara Garver unearths the L.A. River's 8-mile deep stories and histories in an ongoing work of experimental theater called "Rio Reveals."
Joseph Rodriguez’s photographs of the LAPD in 1994 is a deeply personal, political act that still resonates in today’s political climate.
Tom LaBonge, a larger-than-life character in city hall meetings and effusive champion of Los Angeles, has passed away suddenly.
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