10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
The Separate Cinema Archive is the most extensive private collection of African American film memorabilia in the world, documenting over a century of Black contributions to the industry. It will be on view soon at the Lucas Museum of Narrative Art.
KCET Cinema Series host Pete Hammond moderated a Q&A session with star Annette Bening.
In an effort to widen access for more middle and low-income students, USC will eliminate tuition for families earning $80,000 or less annually and will no longer consider home equity in financial aid calculations, it was reported today.
SoCal Connected recently joined the firefighters at Station 9 for a 24-hour shift, responding with them on call after call, allowing the pictures, firefighters and Skid Row residents to tell their own story.
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