10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
During the late 19th and early 20th century, many mass-produced black dolls were stereotypical, caricature-like and expressed racist undertones. Shindana Toys helped change the paradigm, irrevocably changing the toy industry today.
On November 24, 1965, the Louis Smith and Robert Hall launched an organization called Operation Bootstrap. The organization emphasized the importance of black entrepreneurship and used its business initiatives to shift public perception of black identity.
The Yurok people care for all of their family members, and their kin — including condors and salmon — reciprocate the care.
Astrophysicist Andrea Ghez, user experience designer Evan Sullivan, and choreographer Kyle Abraham talked about everything from what it means to be creative to how we can overcome creative fears.
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