10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
What is nature? Evan Meyer of UCLA’s Mildred E. Mathias Botanical Garden; Rosemarie Garland-Thomson, disability justice and culture expert; and Rebeca Méndez, a designer and artist whose work addresses climate change, tackle this complex topic.
On Tuesday, November 6th around 80 community members passionate in learning more about California’s recycling industry attended SoCal Connected’s screening/panel discussion of “Life in Plastic: California’s Recycling Woes” at the Pasadena Public Library.
Exactly 25 years ago, 59% of California voters passed the “Save Our State” initiative, better known as Proposition 187, which called for throwing undocumented children out of schools and hospitals and for teachers and nurses to become de-facto immigration
Noah Baumbach’s ‘Marriage Story’ Takes The Audience On An Emotional Journey at the Winter KCET Cinema Series
After the screening, KCET Cinema Series host Pete Hammond conversed with director Noah Baumbach, Laura Dern, and producer David Heyman.