10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
Ava Duvernay, Grace Lee and Marjan Safinia Amplify Stories of Defiant Women of Color Transforming Politics
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'You Started The Corona!' Asian American Californians Have Reported Over 800 Hate Incidents During Pandemic
Another museum has closed due to COVID-19, but this time, it’s continuing online.
For nearly 30 years, Tom Dwyer worked with North East Trees, the non-profit organization responsible for planting some of the first trees and building some of the first parks along the Los Angeles River.