10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal | KCET
10 Vintage Fruit Crate Labels That'd Make Anyone Move to SoCal
Everybody knows the story of California's first gold rush, but not everyone realizes that the state experienced a second -- and that time, the gold was literally growing on trees. By 1893, California's citrus industry was so successful that growers formed a cooperative (today, we know it as Sunkist Growers) to promote and sell their fruit. Marketing, of course, was critical, and fruit crate labels contributed by portraying the Golden State as a land of snow-capped mountains, sun-kissed valleys, and dramatic beaches. These images would make anyone want to move to SoCal, and plenty of people did. Today, L.A. is best known for entertainment and aeronautics, but make no mistake -- those thriving industries are living in the house that citrus built.
Los Angeles County reported more than 5,000 new COVID-19 infections Nov. 19, the highest daily number since the pandemic's start. The county's health officer warned that if the surge persists, a strict stay-at-home order could be in place by next week.
Take a break to sway and move to Puerto Rican Bomba music, courtesy of SoCal’s Taller Bula, in this performance filmed at the Lodge Room in Highland Park.
This December, KCET and PBS SoCal will celebrate the holiday season with a festive array of special programming! Enjoy lively musical performances and seasonal specials set to provide viewers an opportunity to come together over the holiday season.
UCLA public health and urban planning experts said they have developed a predictive model that pinpoints which populations in which neighborhoods of Los Angeles County are most at risk of becoming infected with the coronavirus.