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Donald Trump's Latino Problem: Oranges, Immigration, and Labor in Southern California

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When Donald Trump bellowed his now famous screed against Mexican immigration, accusing migrants of crime, disease, and more or less undermining America, howls could be heard across the nation in response to what many saw as racist, cynical, demagoguery. For California and Los Angeles, his comments hit home particularly hard. After all, this past June it was announced that in July 2014, at nearly 15 million, Latinos surpassed whites as the state's largest ethnic group. Of the 55 million plus Latinos nationally, California's share of Hispanics ranked first among all other states; Los Angeles County tops within the Golden state. 1

From piñatas to the unmentionable, Mexicans and Mexican Americans have found numerous ways to express their displeasure with the Donald. Sure, the Manhattan billionaire may have tried to walk back on some of his comments later, noting he was only talking about undocumented Mexican nationals and not Mexican Americans and their fellow citizens of Latino descent, but few inside L.A.'s Mexican American community believed him. Besides, as demonstrated by University of California San Diego (UCSD) professor David Gutierrez in his now classic text "Walls and Mirrors", historically, white Americans have not distinguished between Mexicans and Mexican Americans. "Generally defined by other Americans as Mexicans, despite the fact they were American citizens," writes Gutierrez, "Mexican Americans' own sense of distinctiveness was constantly reinforced by discriminatory treatment afforded them." 2 You can also assume many Americans do not distinguish between the various ethnic groups that the umbrella term Latino American includes.

While many pundits have rightly condemned Trump for his comments, it hasn't stopped him from rocketing atop the polls in a crowded Republican field. Still, most commentators frame Trump's stance on immigration in relation to the North American Free Trade Agreement (NAFTA) and the past decade of Latino demographic growth. While it is true, NAFTA has resulted, up until the past few years, in larger immigration flows from Mexico, the truth is Trump's comments fit squarely into a long tradition, a full century in fact, of collective national schizophrenia swinging between ambivalence and hostility toward Mexican migrant labor and Mexican Americans.

Nearly 100 years ago, citrus industry officials, reformers, unions and politicians battled over Mexican immigration policies, while Mexican laborers found ways to exert their agency through union organizing, cultural protest, and settlement. Their battles contributed to the new multicultural, notably Chicano, face of twenty first century Southern California. With the Republican primaries on the horizon, the first Fox news debate around the corner, and Mr. Trump's hamfisted, prejudiced comments ringing in Angeleno ears, looking back at this history provides a valuable tool for framing current and future immigration debates.

Citrus California

Los Angeles post WWII urban and suburban development was very different from that of the east coast and Midwest because it was shaped largely by employment and industry instead of housing production. In "A World of its Own: Race, Labor, and Citrus in the Making of Greater Los Angeles, 1900-1970", historian Matt Garcia places the citrus industry and the hundreds of thousands of Mexicans and Mexican Americans that labored within in it at the center of Southern California development. Citrus industry profits built large swaths of Southern California and the largely Mexican workforce occupied a central place in the development of Los Angeles, San Gabriel Valley and Riverside County communities like Pasadena, Ontario, Glendora, El Monte, and Claremont. The "polynuclear" or radial urban suburbanization that defines Los Angeles, Orange County, and San Gabriel Valley arose first as result of the sweet and sour profits resulting from the picking of oranges and lemons.

While citrus industry employment and the expansion of railroads throughout SoCal led to the growth of communities and filled the pockets of Eastern and Midwestern investors along with newly arrived white migrants, it also contributed to the growth of colonias, segregated pockets of Mexican and Mexican American neighborhoods, in Imperial, San Gabriel, and San Fernando Valleys. Hicks Camp and Medina Court in El Monte, Arbol Verde and La Colonia in Claremont , and Casa Blanca in Riverside are just some examples. "By 1940, at least two hundred distinctive Mexican communities of varying sizes could be found throughout Central and Southern California," notes Laura Barraclough, "some as large as the urban barrios of Los Angeles and San Diego." 3

Stretching sixty miles east from Pasadena extending through San Gabriel and San Bernardino Valleys to Riverside, the "citrus belt" employed a multicultural workforce of Asian (mostly Japanese and Filipino), Mexican, and white (what then were derisively called "Okies" or "Arkies") field pickers and laborers. However, even in the face of Depression-era repatriation, efforts by the Federal and California state governments, which sought to force Mexican labor back south, between 75,000 and 100,000 men, women and children of Mexican descent continued to work and live in Southern California. When World War II era industry boomed, working class black and white laborers found employment in the factories surrounding Los Angeles while most Mexican workers remained in the fields. 4

The larger point here is that Mexican labor fueled the profits of corporate citrus agriculture in SoCal and enabled for a growing white middle class employed in managerial positions along with working class Midwestern and Southern migrants to construct their own lives in the Southland. At the same time, Mexicans, despite segregation, established roots throughout the region, shaping it culturally and demographically.

One would think that the contributions of Mexican laborers to California and elsewhere would receive more praise than condemnation. However, the fact is that even supporters of immigration portrayed Mexican families and workers in demeaning terms. During the 1920s, head of the Los Angeles Chamber of Commerce (LACC), George P. Clements favored increased immigration of labor from south of the border, but described Mexicans in less than flattering, eugenic terms.

Mexicans, he argued, were uniquely suited to the "unskilled, casual labor" of agriculture, which "is not conducive to the United States' standards of living, a type of labor to which the white man cannot adapt himself but which is of second nature to the Mexican or Indian." He asserted to nativists that "They[Mexicans] are less a menace than our own negro, Filipinos, Japanese, or the Porto [sic] Rican negro." As head of the LACC, an organization that shaped economic development in California and influenced related processes across the West, Clements's views carried a frightening amount of weight. 5 Similarly, agricultural interests that lobbied for increasing the Mexican labor force, argued that unlike their Asian counterparts, Mexicans kept to their own community and would not engage in miscegenation.6

What anti-restrictionists, as they were called, did not expect, was that the citrus industry provided nearly year-round employment for Mexican laborers that managed to lay down their roots and purchase homes. Economist Paul Taylor found higher rates of homeownership than expected in Azusa, Claremont, Covina, El Monte, La Verne, La Puente, Pasadena, Pomona, San Dimas and Upland colonias. Wanting to spare their families a transient existence, parents made sure to save their pennies for a $300 to $500 down payment on a home even "when you think they haven't a cent," wrote Taylor.

By establishing homeownership and the countless colonias across Southern California, citrus laborers created the seeds of later population expansion. Over the last two decades, the growth of Los Angeles's Latino population has occurred more as a result of second and third generation families "settling down and starting families," Marcelo Suárez-Orozco, a professor and dean of education at UCLA's Graduate School of Education and Information Studies, told the Los Angeles Times in July, rather than with waves of undocumented immigration. 7


As result of the nativist rhetoric, the California Fruit Growers Exchange (CFGE), more commonly referred to as Sunkist, and other citrus growers adopted Americanization programs for their workers.

Though perhaps well intended, many if not most Americanization workers accepted stereotypes about Mexican workers and their families. Social workers, teachers, and educators only differed from immigration opponents, known as restrictionists, in that they believed in the possibility of "rehabilitation."

Amanda Mathews Chase, the first Americanization homeworker in Los Angeles suggested Mexicans needed "an education of a peculiar sort - education that shall be a disciplinary tonic - that shall give them standards - that amounts to evolution." Others like CFGE administrator George Hodgkin simply wanted to equip them with the necessary skills to create a "satisfactory supply of labor to do good work at the lowest cost." Many believed that Mexicans were susceptible to the baser pleasures in life. "The chief enemy of the Mexican laborer is whiskey," argued California Citrograph writer and labor expert, Archibald Shamel. 8 Clearly, none of this is exactly "Goodbye Mr. Chips." In the end, growers only embraced such programs because they believed it ensured a more organized, attentive, and economical labor force.

Mexican families responded to such attempts with their own cultural projects. In the Claremont colonias of Arbol Verde and La Colonia, residents established a market and local cooperative they called Cooperativa which supplied families with "unique spices, vegetables, and cuts of meat necessary for making Mexican dishes" and enabled families to buy staples like flour and corn in bulk to save costs. Long time resident Mario Serna who helped run the Co-op later converted part of his home into what became known as El Chisme or "the gossip market" thereby providing another space for communal gatherings. Numerous other colonias established similar institutions.

When their children returned home from their segregated schools in Upland, Claremont, and Ontario, parents took them to the local colonia school known as "Leona Viscario," where younger charges practiced reading and writing in Spanish while their older counterparts poured over Mexican history, sang folk songs, or drafted compositions in Spanish. It even extended into community entertainment. "Occasionally, the teachers and parents organized plays based on Mexican history and culture that they performed before adult residents," notes Garcia.

Sports, notably baseball, also provided Mexican workers with an avenue toward community. As part of the Americanization program, CFGE and other growers encouraged their workers to play baseball. "In order to produce the desired workers, they have to become a member of a local society or baseball team," Sunkist Industrial Relations director Hodgkin told his fellow growers in 1921. Baseball, he argued, would "increase their physical and mental capacity for work." Mexican workers embraced the sport but used it to create bonds across the state and promote unionization efforts and political agency. 9 For example, squads like the Juveniles represented Claremont and the Merchants, La Verne. 10

In general, CFGE and others tended to provide services for pragmatic rather than idealistic reasons.

The Donalds of their Day

Restrictionists, voiced the kind of arguments heard by certain GOP frontrunners today. Bob Shuler's Magazine, a local Los Angeles periodical, argued Mexicans were "diseased of body, subnormal intellectually, and moral morons of the worst type." Bob Shuler, the magazine's namesake, a Methodist minister and confidant of local Klu Klux Klan leadership, went further with the kind of inflammatory imagery heard recently from national presidential contenders. "It is true ... that our civilization has swallowed and digested a good many doses, but the gagging point has been reached." In a report on immigration for Congress, a Vanderbilt University economist wrote that the Mexican mind equaled that of an animal, "sleep[ing] by day, and prowl[ing] by night like coyotes, stealing anything they can get their hands on, no matter how useless to them it may be." Labor organizations like the American Federation of Labor, suggested Mexican workers depressed wages, lowered work conditions, and took jobs from capable white men. "Americans cannot compete with the Mexican standard of living or his wage rate," an AFL representative told Congress in the 1920s, "so the American laborer is replaced by the Mexican just as the sheep ran the cattle from the grazing lands years ago."

A bracero holding a cortito (short-handled hoe) in a California lettuce field, 1956. Photo by Leonard Nadel. Courtesy of National Museum of American History

World War II ushered in a new need for labor and the Bracero Program brought hundreds of thousands of guest workers and future Mexican Americans to the nation. In its first five years, nearly 225,000 guest workers had labored in the U.S. and 57 percent of them in California. In fact, no state absorbed more braceros than California and some estimates suggested that by 1946 they represented 80 percent of all California pickers. Meant to be temporary, the program lasted over twenty years and caused no small amount of anxiety and intraethnic conflict for Mexicans and Mexican Americans. Mired in a segregated economy that afforded them few options, some Mexican Americans viewed braceros as unfair competition for employment and in some cases for possible mates, as occasional conflicts over love interests arose.

The Bracero Program brought thousands of future citizens into the United States and built on the accomplishments of Mexican citrus workers decades before its passage. It coincided with Southern California's industrialization, which displaced citrus farming and resulted in a growing need for housing. Citrus growers saw dollar signs in selling to developers particularly as the necessary conditions for orange and lemon harvests declined inversely with industry's expansion.

Beginning with World War II and spanning over the course of three decades the citrus belt was transformed into the suburbanized housing subdivisions recognized as today's modern Southern California. Industry incorporated Mexican Americans, though hardly on equal terms as many former field labors took work in lower level positions that held little promise for promotion. Yet in the process, Mexican American culture blossomed as evidenced by the sounds of interracial dances at Pomona's Rainbow Gardens and concerts at El Monte's American Legion Stadium.

"Los Angeles is widely acknowledged to have become strikingly more cosmopolitan in recent years," wrote New York Times journalist Alex Williams this past May. Williams documented the city's new magnetic pull that now draws incredulous New Yorkers to its environs, where in previous decades Manhattan socialites and Brooklyn hipsters scoffed. Granted the article seemed overly enamored of white creative types; see Highland Park in the 1960s, Judith Baca's Great Wall of Los Angeles completed in 1984, and countless other examples of artists of color inhabiting and shaping the city. Williams unintentionally pointed to an underlying fact: 21st century Los Angles built on the labor and culture of its 20th century residents, notably its Asian and Mexican workers is the place to be.

The truth is, Los Angeles and its surrounding communities have long consisted of a multiracial cast of characters. It seems no coincidence that its new apparent status coincides with the demographic ascension of its Latino and particularly its Mexican American population. San Gabriel Valley, notes Wendy Cheng, has emerged as a standard bearer of multicultural suburbia and San Fernando Valley as Michan Connor tells us now, represents the interests of Latino Americans as much as its once stereotypical white population. Trump and other Republicans might bemoan the nation's burgeoning Latino, particularly its Mexican demographics, but judging from Los Angeles and Southern California, things couldn't be much better.


1 Javier Panzar, "It's official: Latinos now outnumber whites in California," Los Angeles Times, July 8, 2015,
2 David Gutierrez, Walls and Mirrors: Mexican Americans, Mexican Immigrants and the Politics of Ethnicity, (Los Angeles: University of California Press, 1995), 7.
3 Barraclough, Making the San Fernando Valley, 54.
4 Garcia, A World of its Own, 19, 109, 119.
5 Garcia, A World of its Own, 25-26, 101.
6 Garcia, A World of its Own, 60.
7 Javier Panzar, "It's official: Latinos now outnumber whites in California," Los Angeles Times, July 8, 2015,
8 Garcia, A World of its Own, 66.
9 Jose M. Alamillo, "Peloteros in Paradise: Mexican American Basebll and Oppositional Politics in Southern California, 1930-1950", Western Historical Quarterly 34 (Summer 2003),193, 198.
10 Garcia, A World of its Own, 73.
11 11Gutierrez, Walls and Mirrors, 54.
12 Gutierrez, Walls and Mirrors, 54.
13 Garcia, A World of its Own, 92.
14 Gutierrez, Walls and Mirrors, 134.
15 Garcia, A World of its Own, 175.
16 Alex Williams, "Los Angeles and its Booming Creative Class Lures New Yorkers," New York Times, May 1, 2015,

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