Hiawatha Bradley Named Director of Creative Services for KCETLink | KCET
Hiawatha Bradley Named Director of Creative Services for KCETLink
BURBANK, CA-August 13, 2013-KCETLink announced today that Hiawatha Bradley,
a designer and award winning filmmaker, has been named as the company's new Director, Creative Services.
Mr. Bradley will be instrumental in developing the overall creative
strategy for KCETLink and its media services KCET and Link TV, including
design, branding and on-air promotions.
Previously he served as a creative consultant for Link TV in San
Francisco. He reports to Ariel Carpenter, Vice President, Communications.
"Hiawatha's expansive knowledge of media and its use and implementaion in
supporting organizational goals and engaging audiences will add significant
value to our efforts in building a public media company for the 21st
century," said Paul Mason, KCETLink's Chief Strategy Officer.
Mr. Bradley has spent his career crafting
successful promotions and branding across television, web, and print platforms
for commercial and non-profit clients. Mr. Bradley's career began in New York
with film projects for WNET and WNYC TV. For the last five years, he has taken
a hands-on role with promotions for national broadcaster Link TV, crafting the
channel's "look and feel" to realize operational goals and build emotional engagement
with the station's passionate and growing audience.
Link TV Mr. Bradley has led the branding for high profile campaigns including Viewchange, a partnership with the Bill
and Melinda Gates foundation; the weekly half hour news series LinkAsia; and most recently was
responsible for branding the Link TV World News for the iPad, which debuted as
the number one news app in the App Store on the week of its launch. Mr. Bradley
has a bachelor's degree in Communications from Southwestern University, a Master's
Degree in Communication Design from Central Saint Martin's University in
London, and is a past lecturer at the Academy of Art in San Francisco. He has
had his work shown at the ICA in London, Hypefest, Onedotzero, The Palm Springs
International film festival, and more.
KCETLink, formed by the merger between KCET and Link Media, is a national
independent, nonprofit, digital and broadcast network that provides
high-quality, culturally diverse programming designed to engage the public in
innovative, entertaining and transformative ways. With a commitment to
independent perspectives, smart global entertainment, local communities, and
opportunities for engagement and social action, KCETLink depicts people
and the world through a lens unavailable elsewhere in U.S. media. A
viewer-supported 501(c)(3) organization, KCETLink content is distributed
via satellite on DirecTV 375 and DISH Network 9410, in Southern and Central
California via broadcast, as well as through various digital delivery systems. KCET
and Link TV are services of KCETLink. For additional information about
KCET and Link TV productions, web-exclusive content, programming schedules and
community events, please visit kcet.org or linktv.org.