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KCET Announces Crowdfunding Campaign To Produce New LA River Content for Southern California’s Hidden Gems Series SOCAL WANDERER

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JP Shields

KCET Announces Crowdfunding Campaign
To Produce New LA River Content for Southern California’s
Hidden Gems Series SOCAL WANDERER

KCET host Rosey Alvero along the LA River.

(SOCAL WANDERER Host Rosey Alvero. Image courtesy of KCET.)


BURBANK, Calif.January 21, 2020KCET, Southern California's home for award-winning public media programming, announced today the launch of a crowdfunding campaign at Indiegogo for the PBS channel’s popular online and on-air series SOCAL WANDERER which explores local hidden gems and wonders with adventurous host Rosey Alvero who examines the rich history, culture and landscape of the region by connecting with engaged enthusiasts and experts. The 30-day campaign to raise $10,000 will support production costs of producing a digital episode and interactive guide of the series targeting the often overlooked LA River, where there is actually plenty to do, from hiking and kayaking to biking, birding and enjoying great food.

The LA River has seen a renaissance of activity recently and people are embracing its natural glory and diving into the fun things it has to offer. 51-miles long, the River crosses through many different communities and has a rich and interesting history. In addition to fun and recreation, the soon-to-be-produced digital episode of SOCAL WANDERER will look at the ecological, historical and social aspects of the LA River, while raising important questions about its future. KCET has long been a trusted source of expert insight into the River's revival and as a result, has curated an extensive collection of editorial content and produced several documentaries over the last decade related to the topic. For more information, go to kcet.org/lariver

KCET needs viewer support in bringing this special content to fans in order to showcase the past, present and future of this iconic landmark in Southern California.

KCET is offering up special perks and unique experiences for different donation levels— that includes exclusive, custom designed, series swag, and even kayak tours of the LA River. All of the limited-time-only items are exclusive to this campaign and feature original artwork. They are listed as follows (subject to availability*):

  • $15 Donation: "The Mojave Freeway" - Early access to the digital episode and guide once completed.
  • $22 Donation: "The Garden Grove Freeway" - SOCAL WANDERER enamel pin + early access to the digital episode and guide once completed.
  • $39 Donation: "Beach Boulevard" - Set of 5 hand-drawn buttons featuring iconic LA landmarks + all of the above perks.
  • $66 Donation: "Route 66" - Exclusive SOCAL WANDERER T-shirt + all of the above perks.
  • $101 Donation:  "The Hollywood Freeway" - A guided walking tour of historical Downtown LA for two people, provided by Nobody Walks in LA + all of the above perks. Nobody Walks in LA's walking tours are organized by an American Studies professor at California State University Long Beach (CSULB), and are designed to provide a link between local history, community, and the way that urban spaces are transformed when explored by foot. (Limit 8)
  • $210 Donation: "The Foothill Freeway" - An exclusive hike for Two with SOCAL WANDERER host Rosey Alvero as your guide. Also includes T-shirt, buttons and enamel pin. (Limit 12)
  • $405 Donation: "The San Diego Freeway" - A special kayaking trip for two people from LA River Kayak Safari, which includes a bike ride, river lore and a downstream paddle that is fun, challenging and resplendent with wildlife. Also includes the T-shirt, buttons and enamel pin. (Limit 10)

Rosey is always the curious adventurer up for any quest and seeks to learn from and empower those she meets on her travels. Growing up between San Francisco and Manila, she has since lived all over the world and thus developed a traveler’s intuition and sense of curiosity. She is a co-founder of Cache Cache, a female-driven culinary and moving image centered experiential concept; a result of her belief that food and travel can bring people together. Over the past decade, she has taken her skills to professional kitchens across the globe, with extended stays in New York, Paris, Brussels, Manila, and San Francisco. She is thrilled to explore the Los Angeles region as the face of SOCAL WANDERER for KCET.

On-air, online and in the community, KCET plays a vital role in the cultural and educational enrichment of Southern and Central California. KCET offers a wide range of award-winning local programming as well as the finest public television programs from around the world. Throughout its 54-year history, KCET has won hundreds of major awards for its local and regional news and public affairs programming, its national drama and documentary productions, its quality educational family and children's programs, its outreach and community services and its website, kcet.org. KCET is a donor-supported community institution. For additional information about KCET productions, web-exclusive content, programming schedules and community events, please visit kcet.org. Select original programming from KCET is also available for streaming on Apple TV, YouTube, Amazon and Roku platforms. For more information please visit kcet.org/apps. KCET is a content channel of the Public Media Group of Southern California.


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